The interviewer should have done her homework prior to expressing her unintelligent opinion about Obama’s choice to create a long form commercial and air it on ION. I’m surprised that AJ didn’t tell her a few facts.
1. ION reaches 92 millions households across America - hardly a small unknown network.
2. It airs shows such as ER, Family Feud, The Drew Cary Show, and many, many more “middle America” television shows.
3. Its reach is enormous and the media rates are not cheap, but reasonable for the household, demographic it proves it target.
4. The word infomercial is exactly what it says - a commercial that contains information but in a wonderful 30 minute format.
5. Donald Trump hocks his seminar’s in an infomercial format - why not mention this? The infomercial is what launched Tony Robbins who changed millions of lives.
6. Major brands such as Loreal, GM, AT&T, HP, DELL, MICROSOFT, use or have used infomercials to sell their products.
7. Major brands have resulted from using this format. Yes, one is OXY CLEAN! 8. Airing on ION late at night, at 1:30AM has to due with avails and proven eyeballs for the media dollars - what better time to reach into the homes of America - there certainly isn’t anything else on TV -not to mention that is when millions of hard working Americans are coming home from the swing shift and sit down to relax - I can’t think of a better way or time to reach the hard working sector of America!
7. Obama is using all channels of media to spread his message - an incredibly successful and intelligent strategy - why not utilize a 30 minute format that is uninterrupted without commercials to spread his message further?
8. John McCain using this format? Why wouldn’t he?
Personally, I don’t think this interview was about Obama, it was another excuse to slam the infomercial format. Starting off with mentioning Billy’s name - come on…Billy is a household name, not to mention once of the nicest guys there is! Dah, mission accomplished.
Fox News - do your research before you do your interviews - the infomercial business is a 300 Billion dollars a year and growing - it reaches the heartland of America like no other media channel. Yes people do watch, people do buy, and people do change their lives because of them. Bravo to Barack Obama who once again made a wise decision on how to reach the heartland and hopefully win the vote to ‘CHANGE their lives!”
In 30 seconds you have the opportunity to make a brand impression; in 30 minutes a brand experience. Using an infomercial is a terrific tactic for either campaign to combat the soundbite politics that have shaped our recent political landscape. Since Americans by and large don’t read, why not give them a format that allows them to get a more rounded perspective with which to make such a crucial decision?
First, Wendy is so correct. This was a sideways stab at infomercials. The arrogant ignorance of the media is certainly entertaining.
What’s more hilarious is that what the super smart news media is missing: If Obama gets the right people working with him on his direct response advertising, he will have a major weapon in his arsenal – a way to reach millions and millions of people EXTREMELY cost effectively with his message … where he’s not competing with McCain. It’s wide open, undefended territory – the same territory, by the way, that has generated billions of dollars in sales for many businesses. If Obama has the right people, they’ll be able to test different messages, track their effectiveness, and communicate to different people based on the issues that are important to them. He could target swing state voters and saturate them with his message.
So what should McCain’s move be? For one, he’d better get a long form TV commercial developed, and he’d be well advised to get a solid direct response marketing team working for him. But that’ll only match Obama.
If McCain wants to outflank Obama’s direct response TV campaign, his best move is to leverage direct response radio. Let’s look at some of the many reasons why: a) Obama isn’t there – neither candidate is using direct response radio, b) DR radio is a whole new audience, not typically overlapping with TV, c) because you’re using direct response techniques you get enormous bang for your buck, reaching huge number of people with limited dollars, d) you can target geographically and demographically with direct response radio (think swing states).
Of course, if Obama gets into DR radio first, McCain will have a hard go of it.
The interviewer should have done her homework prior to expressing her unintelligent opinion about Obama’s choice to create a long form commercial and air it on ION. I’m surprised that AJ didn’t tell her a few facts.
1. ION reaches 92 millions households across America - hardly a small unknown network.
2. It airs shows such as ER, Family Feud, The Drew Cary Show, and many, many more “middle America” television shows.
3. Its reach is enormous and the media rates are not cheap, but reasonable for the household, demographic it proves it target.
4. The word infomercial is exactly what it says - a commercial that contains information but in a wonderful 30 minute format.
5. Donald Trump hocks his seminar’s in an infomercial format - why not mention this? The infomercial is what launched Tony Robbins who changed millions of lives.
6. Major brands such as Loreal, GM, AT&T, HP, DELL, MICROSOFT, use or have used infomercials to sell their products.
7. Major brands have resulted from using this format. Yes, one is OXY CLEAN! 8. Airing on ION late at night, at 1:30AM has to due with avails and proven eyeballs for the media dollars - what better time to reach into the homes of America - there certainly isn’t anything else on TV -not to mention that is when millions of hard working Americans are coming home from the swing shift and sit down to relax - I can’t think of a better way or time to reach the hard working sector of America!
7. Obama is using all channels of media to spread his message - an incredibly successful and intelligent strategy - why not utilize a 30 minute format that is uninterrupted without commercials to spread his message further?
8. John McCain using this format? Why wouldn’t he?
Personally, I don’t think this interview was about Obama, it was another excuse to slam the infomercial format. Starting off with mentioning Billy’s name - come on…Billy is a household name, not to mention once of the nicest guys there is! Dah, mission accomplished.
Fox News - do your research before you do your interviews - the infomercial business is a 300 Billion dollars a year and growing - it reaches the heartland of America like no other media channel. Yes people do watch, people do buy, and people do change their lives because of them. Bravo to Barack Obama who once again made a wise decision on how to reach the heartland and hopefully win the vote to ‘CHANGE their lives!”
In 30 seconds you have the opportunity to make a brand impression; in 30 minutes a brand experience. Using an infomercial is a terrific tactic for either campaign to combat the soundbite politics that have shaped our recent political landscape. Since Americans by and large don’t read, why not give them a format that allows them to get a more rounded perspective with which to make such a crucial decision?
First, Wendy is so correct. This was a sideways stab at infomercials. The arrogant ignorance of the media is certainly entertaining.
What’s more hilarious is that what the super smart news media is missing: If Obama gets the right people working with him on his direct response advertising, he will have a major weapon in his arsenal – a way to reach millions and millions of people EXTREMELY cost effectively with his message … where he’s not competing with McCain. It’s wide open, undefended territory – the same territory, by the way, that has generated billions of dollars in sales for many businesses. If Obama has the right people, they’ll be able to test different messages, track their effectiveness, and communicate to different people based on the issues that are important to them. He could target swing state voters and saturate them with his message.
So what should McCain’s move be? For one, he’d better get a long form TV commercial developed, and he’d be well advised to get a solid direct response marketing team working for him. But that’ll only match Obama.
If McCain wants to outflank Obama’s direct response TV campaign, his best move is to leverage direct response radio. Let’s look at some of the many reasons why: a) Obama isn’t there – neither candidate is using direct response radio, b) DR radio is a whole new audience, not typically overlapping with TV, c) because you’re using direct response techniques you get enormous bang for your buck, reaching huge number of people with limited dollars, d) you can target geographically and demographically with direct response radio (think swing states).
Of course, if Obama gets into DR radio first, McCain will have a hard go of it.