Electronic Retailer Blog

ERA Minute: Tips on Managing a Campaign

In this ERA Minute, Steve Edelstein, CEO of The Logical Step, shares the three key things you’ll need to remember when managing your DR campaign. If you’re interested in making the next ERA Minute, contact Peter Howson at phowson@retailing.org.

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Tags: campaign management, common sense, Direct Response, Electronic Retailer, ERA, era minute, steve edelstein, the logical step

This entry was posted on Thursday, September 18th, 2008 at 2:10 am and is filed under Direct Response, ERA, Infomercials, Marketer, Online, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “ERA Minute: Tips on Managing a Campaign”

1. James says:

   September 18, 2008 at 7:49 am

   Hi, I found your blog on this new directory of WordPress Blogs at blackhatbootcamp.com/listofwordpressblogs. I dont know how your blog came up, must have been a typo, i duno. Anyways, I just clicked it and here I am. Your blog looks good. Have a nice day. James.
2. jeff Meltzer says:

   October 7, 2008 at 11:20 pm

   Steve you are a natural communicator. This ERA minute really educates direct marketers. I enjoyed watching it as much as I enjoyed shooting it.
   jeff