On the heels of a Wall Street Journal article that basically paints a funeral for Yellow-Pages publishers, Google has announced a new initiative that shakes up the game for when people aren’t at their computers searching for phone numbers. Now in direct competition with other varying 411-type resources, Google has launched 1-800-GOOG-411.
Only time will tell if Google’s new, free, mobile utility will be the final nail in the coffin for other phone listing services in a down economy.
What are your thoughts?
Pat Cauley is Electronic Retailer magazine’s eMedia editor.
Tags: 1-800-goog-411, 411, Electronic Retailer, Google, Mobile, pat cauley, phone books, phone listings, wall street journal, yellow-pages
That’s crazy! So long 411, I’m tired of paying for our relationship.
Google! Google! Google!