Comments on: Should DRTV Marketers Use Multiple Affiliate Networks?

By: Raleigh Epp

Raleigh Epp — Tue, 16 Mar 2010 04:40:27 +0000

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By: Alpha

Alpha — Tue, 05 Jan 2010 05:43:02 +0000

Have you ever heard about affiliate application called Post Affiliate Pro? It has great feature needed for control over duplicated clicks, sales or signups. Fraud Protection gives you even more - you can define which IP or which country to exclude from tracking…

By: Commission PayLoad

Commission PayLoad — Sat, 05 Dec 2009 05:05:04 +0000

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How to Get Six Pack Fast — Wed, 15 Apr 2009 14:00:09 +0000

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By: Margaret T. Kramer

Margaret T. Kramer — Wed, 25 Mar 2009 14:16:28 +0000

Online affiliate marketing can be defined in just one sentence - It is the sharing of income between merchants and salespeople on the internet. The income is divided on the basis of the performance of the salespeople. This is measured usually in the form of sales figures, number of clicks, subscriber or registration volume, or some hybrid model.

By: Sue Burton

Sue Burton — Tue, 27 Jan 2009 15:57:47 +0000

I would recommend strongly against using multiple affiliate networks. In days gone by, it may have been a viable strategy to use multiple affiliate networks to achieve scale, but that’s no longer necessary today. Affliate networks like the Hydranetwork now have more than 7000+ publishers who reach millions of prospective customers each day — this is broader reach than even many national cable networks. Aside from the administrative issues associated with tracking sales and avoiding duplicate payments by managing multiple networks — you run the risk of diluting your relationships with affiliates. By concentrating your offers and providing some level of exclusivity to an affiliate network you build equity and receive the most favorable terms and placements possible. Do your research, choose an affiliate network with broad reach and strategic campaign insights and place your bets.