Even staid JCPenney gets in the viral marketing game this holiday season with this short, “Beware of the Doghouse,” which uses sly humor and Internet-based marketing to spur clueless gifting husbands to visit their local JCPenney fine jewelry counter.
What do you think, folks? Will it work?
Rick Petry is a direct marketing strategist and creative services professional and a past chairman of ERA. He can be reached at (503) 740-9065, or via e-mail at rick.petry@me.com.
Tags: beware of the doghouse, direct marketing, Electronic Retailer, ERA, holiday season, jcpenney, jewlery, rick petry, viral marketing, viral videos
Ooh oops i just typed a huge comment and when i submitted it it come up blank! Please please tell me it worked properly? I dont want to write it again if i do not have to! Either the blog bugged out or i am an idiot, the second option doesnt surprise me lol.
Hello just figured i would let you know i also had a problem with your blog appearing blank also. Must be monkeys in the page.