Every now and then it’s good to get the creative juices flowing by simply watching some quality ads. Below are a few of my recent favorites that utilize humor, and in Hardees’ case - sex appeal, to further establish their well-known brands. Moreover, Geico choose to emphasize its brand by promoting videos on YouTube incorporating YouTube celeb Numa Numa guy.
Still, none may compare to the Bud Light Swear Jar ad, which I discussed on our blog last June.
Have any recent ads captured your attention? Submit a comment or e-mail me at pcauley@retailing.org and I’ll be sure to post and share.
Pat Cauley is Electronic Retailer magazine’s eMedia editor.
Tags: ads, bud light, commercials, Electronic Retailer, geico, hardees, marketing, numa numa, pat cauley, spots, youtube
I think some commercials walk a fine line with being memorable. There are some that use too much humor and don’t even know what they were advertising. Then there are those that you recognize immediately. One that I love at this time is this Mountain Dew commercial.
http://www.youtube.com/watch?v=KX-yxkPQT60
Also, one commercial I cannot get out of my head EVER is Hefty’s stinky stinky stinky, Seriously, I tell people they are stinky, stinky, stinky!
In response to your post about the best ads, have you seen the Heineken add where men walk into a closet full of beer and freak out and women walk into a dream closet but don’t have the same reaction? Its one of the best ads I have seen in a long time! Check it out…
[...] month I wrote a post about recent commercials that I thought stood out creatively. I asked for reader input for suggestions of commercials you’ve liked. Below are two of the ads [...]