Electronic Retailer Blog

After the Obamamercial, in which ERA so creatively defended our industry against McCain camp attacks, I seriously thought that was the end of Obama crossing hairs with the direct response gang. But, apparently I was mistaken.

Speaking of Washington, you’ve probably heard about the FTC’s proposed changes on endorsements and testimonials. Don’t miss your chance to do something about it and have your own Billy Mays/Obama-esque moment!

On the evening of April 20 and all day on the 21st, ERA will be hosting the Government Affairs Fly-In. In addition to two fantastic networking receptions, a keynote address by Senator Pryor, and detailed issue briefings, you will have the opportunity to really let lawmakers know about how this issue affects your business.

Learn More…

Register Now!

Pat Cauley is Electronic Retailer Magazine’s eMedia editor.

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Tags: billy mays, D.C., Electronic Retailer, endorsements and testimonials, ERA, ftc, GA Fly-In, Government Affairs, infomericals, mccain, obama, obamamercial, pat cauley, senator pryor, tonight show, Washington

This entry was posted on Thursday, April 2nd, 2009 at 4:48 pm and is filed under Advertising, Direct Response, ERA, Government Affairs, Infomercials, Just for fun..., Marketer, Online, Retailer, Video, drtv, e-commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.