Comments on: Has PETA’s Advertising Gone Too Far? http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/ A place for interaction and debate on today's multichannel marketing and advertising issues Tue, 02 Dec 2008 04:16:15 +0000 http://wordpress.org/?v=2.3.1 By: Steve http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-995 Steve Fri, 01 Aug 2008 20:41:31 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-995 I disagree with the method of attacking celebrities and resorting to mocking them/name calling in the media. They should stick to trying to spread the negative affects of animal fabric clothing. I disagree with the method of attacking celebrities and resorting to mocking them/name calling in the media. They should stick to trying to spread the negative affects of animal fabric clothing.

]]> By: Electronic Retailer Blog » Blog Archive » PETA Comments… http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-328 Electronic Retailer Blog » Blog Archive » PETA Comments… Wed, 19 Mar 2008 18:26:43 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-328 [...] I wrote a post discussing PETA’s marketing tactics against the Olsen Twins for wearing fur. Click here to read the original post, “Has PETA’s Advertising Gone Too Far?” This post [...] […] I wrote a post discussing PETA’s marketing tactics against the Olsen Twins for wearing fur. Click here to read the original post, “Has PETA’s Advertising Gone Too Far?” This post […]

]]> By: Sanjay http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-323 Sanjay Tue, 18 Mar 2008 10:23:39 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-323 I think it’s an innovative new approach to go after high profile celebrities with a catchy phrase like I think it’s an innovative new approach to go after high profile celebrities with a catchy phrase like

]]> By: Joy http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-24 Joy Wed, 19 Dec 2007 18:05:12 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-24 The tactics of PETA are sensationalistic and ineffective. If they really wanted to change the plight of animals and make a difference, they would not be wasting their time defaming celebrities and making tabloid headlines, but rather putting their efforts into exposing and trying to correct the horrible conditions behind the scenes. The tactics of PETA are sensationalistic and ineffective. If they really wanted to change the plight of animals and make a difference, they would not be wasting their time defaming celebrities and making tabloid headlines, but rather putting their efforts into exposing and trying to correct the horrible conditions behind the scenes.

]]> By: Boris http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-21 Boris Fri, 14 Dec 2007 23:55:27 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-21 There is a documentary on HBO about the head lady of PETA. She is a nut. After watching that I would never support PETA. As for this campaign, it does nothing for me. Instead of using celebs they need to show people some of the hidden camera footage they have of the way some of these animals are treated. PETA has a crazy following with the mantality "you are with us, or against us", and that is the wrong way to go about things. If they are looking for people the change the way they treat/consume animals the hot Olsen Twins are not going to get it done. There is a documentary on HBO about the head lady of PETA. She is a nut. After watching that I would never support PETA. As for this campaign, it does nothing for me. Instead of using celebs they need to show people some of the hidden camera footage they have of the way some of these animals are treated. PETA has a crazy following with the mantality “you are with us, or against us”, and that is the wrong way to go about things. If they are looking for people the change the way they treat/consume animals the hot Olsen Twins are not going to get it done.

]]> By: James http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-20 James Fri, 14 Dec 2007 21:47:51 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-20 I think PETA's approach is not very different from other product advertising campaigns, such as, tobacco's - "smoking after sex". Alcohol and tobacco have been selling sex for years, why not PETA. Peta should hire a nutirnutionist to conduct some research into the possiblity of vegetarians being more verile and potent. It could launch a whole new viagara type adverstising campaign. Let's uncover the hard facts about being a vegetarian. I think PETA’s approach is not very different from other product advertising campaigns, such as, tobacco’s - “smoking after sex”. Alcohol and tobacco have been selling sex for years, why not PETA. Peta should hire a nutirnutionist to conduct some research into the possiblity of vegetarians being more verile and potent. It could launch a whole new viagara type adverstising campaign. Let’s uncover the hard facts about being a vegetarian.

]]> By: Jordan http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-19 Jordan Fri, 14 Dec 2007 13:05:31 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-19 Ummm, that's pathetic. I don't think it is effective to attack people as far as their lifestyles are concerned. They are just attacking celebrities because of their iconic status, thus drawing in attention. Yes, that works but not for the mission of the company. I think it would be more powerful if they actually focused on the reality of animal rights, something that would open the public's eyes to the issues and recruit supporters. ps: This makes me think of Jeremy Piven throwing meat at the Vegans in PCU. Ummm, that’s pathetic. I don’t think it is effective to attack people as far as their lifestyles are concerned. They are just attacking celebrities because of their iconic status, thus drawing in attention. Yes, that works but not for the mission of the company. I think it would be more powerful if they actually focused on the reality of animal rights, something that would open the public’s eyes to the issues and recruit supporters.

ps: This makes me think of Jeremy Piven throwing meat at the Vegans in PCU.

]]> By: Jessie http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-12 Jessie Wed, 12 Dec 2007 21:54:21 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-12 For me, PETA's tactics turn me off from the cause more than anything. I sympathize with their plight, but the vile public harassment makes their campaign less about fur and more about the defamation of their current target. For me, PETA’s tactics turn me off from the cause more than anything. I sympathize with their plight, but the vile public harassment makes their campaign less about fur and more about the defamation of their current target.

]]> By: Anne http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-11 Anne Wed, 12 Dec 2007 21:52:58 +0000 http://www.electronicretailerblog.com/advertising/has-peta%e2%80%99s-advertising-gone-too-far/#comment-11 I think it's an innovative new approach to go after high profile celebrities with a catchy phrase like "trollsen twins." It caught my eye when I read about it and isn't that the point? I think it’s an innovative new approach to go after high profile celebrities with a catchy phrase like “trollsen twins.” It caught my eye when I read about it and isn’t that the point?

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