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ERA Minute: Launching Health Products in a Down Economy

The ERA Minute is a new feature where ERA members can film marketing tips that will be distributed throughout all of ERA’s channels and social networking outlets. If you’re interested in making the next ERA Minute, contact Tom Quash at tquash@retailing.org. Mark Stenberg from Iceland Health delivers two quick, valuable tips for launching a new health product in a down economy.

Note: The Honeyshed video in the post below is on auto-play. Please mute or pause that video before playing the ERA minute.

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