Don’t Think TV vs. Internet - Think Video
Video is video is video. People are going to consume it on all sorts of devices. They’ll watch on their widescreen TVs, on their desktop computers, on their laptops, on their phone—but watch they will. Why? This text tells you what I think, but only a video really clues you in to how I feel.
You know better than most that people buy from people. If buyers can’t touch it and feel it, they want to watch somebody else touch it and feel it. They want to see how heavy it is, how luxurious it feels, how it looks on a chain. They want to hear—and see—people talking about it. And they can via video.
So think of every video you make as content for the website. Then pay attention to see who is interested enough in the product to watch. It’s surprising how useful that information can be for upselling, cross-selling, product improvement, product extension, and, well, don’t get me started.
I just wish you could see how excited I am about this!
Register for Wednesday’s LiveEdit Lab in Santa Monica where you can pick Jim’s brain in person!
Jim Sterne is president of Target Marketing and Chairman of the Web Analytics Association.
Tags: jim sterne, la, liveedit lab, online video, santa monica, target marketing, Web Analytics, web analytics association
January 31st, 2008 at 3:54 pm
Wow! Its a different article with so new and different view. Really Video is so good but we can not replace TV
with video .
January 31st, 2008 at 5:47 pm
Jim: Once you have a video, do you think its always to your advantage to place that video everywhere possible i.e. television, your website, links in blogs, YouTube, etc?? We’re trying to decide on loading product videos to YouTube and I’d love to know the disadvantages of expanded reach (if there are any) before moving forward. Thanks!
February 5th, 2008 at 9:31 pm
Dear OLED TV Fan -
No - we’ll never replace TV, but we’ll change how people receive it. They’ll choose different sized screens for different purposes. I’ll go to the movies to see the next James Bond flick (yes, I am old enough to have seen them all as first-run movies). I’ll watch the TV in the living room as always, but I’ll also watch clips on my computer screen (but only at lunch, Boss, Honest!).
But picture this - I see your product while I’m flipping through the channels and am interested, but only a little. Then, I see something like it in a store and I think, wait a minute, I know where to get a better one cheaper - So I whip out my PDA / Blackberry / iPhone, search for it on Google and find your website and watch the very same video I saw a couple of nights ago. I then click to purchase.
Replace TV? Never. Repurpose video all over? You bet.
Dear Lauren -
The only disadvantage I foresee is that you have to view YouTube and everything like it as the Archive. So don’t post anything after midnight or a bottle of wine. And be sure to have the latest and greatest on your website so that those drawn to you from Flickr, etc, will see what’s new. Place it everywhere? Yes!
http://www.youtube.com/watch?v=VUOjMdzteqA