Comments on: Have You Gone Green? http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/ A place for interaction and debate on today's multichannel marketing and advertising issues Wed, 20 Aug 2008 00:41:36 +0000 http://wordpress.org/?v=2.3.1 By: Pat Cauley http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/#comment-537 Pat Cauley Thu, 17 Apr 2008 18:29:02 +0000 http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/#comment-537 Good article from Ad Age about consumers being able to recall, yet still doubt truth in green ads. This makes sense given I recently saw a Wal-Mart commercial touting green efforts! http://adage.com/article?article_id=126416 Good article from Ad Age about consumers being able to recall, yet still doubt truth in green ads. This makes sense given I recently saw a Wal-Mart commercial touting green efforts!

http://adage.com/article?article_id=126416

]]> By: Adam http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/#comment-524 Adam Wed, 16 Apr 2008 21:29:44 +0000 http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/#comment-524 Hi Vi, I work for Heritage Mint Ltd. and we recently launched our Repeat Bag program at the IHA Show. The idea is that people want to use reusable bags but we have to make it appeal to those who wouldn't immediately jump on the "green" bandwagon. In other words, we're trying to infuse some fun and fashion into the movement. It should be a fun program and we look forward to seeing it in stores soon! Adam Hi Vi,

I work for Heritage Mint Ltd. and we recently launched our Repeat Bag program at the IHA Show. The idea is that people want to use reusable bags but we have to make it appeal to those who wouldn’t immediately jump on the “green” bandwagon. In other words, we’re trying to infuse some fun and fashion into the movement.

It should be a fun program and we look forward to seeing it in stores soon!

Adam

]]> By: Pat Cauley http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/#comment-509 Pat Cauley Mon, 14 Apr 2008 15:36:31 +0000 http://www.electronicretailerblog.com/electronic-retailer/have-you-gone-green/#comment-509 Here's three interesting articles I came across that speak on this subject. Check them out: http://weblogs.baltimoresun.com/news/local/bay_environment/blog/2008/04/ikea_victory_over_plastic_bags.html http://www.baltimoresun.com/entertainment/bal-to.greenfashion12apr12,0,2178008.story http://www.brandweek.com/bw/news/foodbev/article_display.jsp?vnu_content_id=1003788882 Here’s three interesting articles I came across that speak on this subject. Check them out:

http://weblogs.baltimoresun.com/news/local/bay_environment/blog/2008/04/ikea_victory_over_plastic_bags.html

http://www.baltimoresun.com/entertainment/bal-to.greenfashion12apr12,0,2178008.story

http://www.brandweek.com/bw/news/foodbev/article_display.jsp?vnu_content_id=1003788882

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