Have You Gone Green?
In preparation for our upcoming May “Green Issue,” we have just one question for you: What has your company done to go green? From retailers to suppliers, if there is an element of your business that’s done something positive for the environment, we want to hear about it! Simply click the comment link below or e-mail Vi Paynich, editor-in-chief, at vpaynich@retailing.org. We may include your story in the issue.
Vi Paynich is Electronic Retailer’s editor-in-chief
Tags: Electronic Retailer, green, green marketing, vi paynich
April 14th, 2008 at 10:36 am
Here’s three interesting articles I came across that speak on this subject. Check them out:
http://weblogs.baltimoresun.com/news/local/bay_environment/blog/2008/04/ikea_victory_over_plastic_bags.html
http://www.baltimoresun.com/entertainment/bal-to.greenfashion12apr12,0,2178008.story
http://www.brandweek.com/bw/news/foodbev/article_display.jsp?vnu_content_id=1003788882
April 16th, 2008 at 4:29 pm
Hi Vi,
I work for Heritage Mint Ltd. and we recently launched our Repeat Bag program at the IHA Show. The idea is that people want to use reusable bags but we have to make it appeal to those who wouldn’t immediately jump on the “green” bandwagon. In other words, we’re trying to infuse some fun and fashion into the movement.
It should be a fun program and we look forward to seeing it in stores soon!
Adam
April 17th, 2008 at 1:29 pm
Good article from Ad Age about consumers being able to recall, yet still doubt truth in green ads. This makes sense given I recently saw a Wal-Mart commercial touting green efforts!
http://adage.com/article?article_id=126416