It’s Your Industry; Perhaps It’s Time to Take Some Ownership
I recently heard a statistic that 76 percent of consumers don’t trust advertising. Ouch, that’s gotta hurt. This means that your industry’s credibility is only slightly more viable than Hillary’s sinking odds at snagging the Democratic nomination.
Just when you think the direct response industry, or the advertising industry at large, have finally gained some street cred, we get sacked with more FTC complaints against Kevin Trudeau or revelations that Lipitor ads featuring Dr. Robert Jarvik are misleading.
There’s a reason why “Saturday Night Live” has consistently come up with relevant material to ridicule the ad industry…we practically spoon-feed it to them.
All jokes aside, enough is enough! Join ERA and Electronic Retailer at our upcoming events, where you have the power to learn about and change the course of your industry.
April 30, NYC – ERA Legal Series: Practical Knowledge for the New Technology Landscape
The seminar will shed light on the most recent FTC developments and offer practical insights and in-depth legal solutions in the area of emerging technologies, notably behavioral advertising.
April 31, NYC – Electronic Retailer LiveEdit Lab
Discover the fate of paid programming at our Executive Media Summit, followed by a day of relevant sessions geared to keep your business ahead of the game and afloat in times of economic uncertainty.
May 20, Washington, D.C. – ERA Government Affairs Fly-In
Finally, if you truly want to be involved and have your voice heard on behalf of the industry, join with your colleagues as we teach you the legislative issues facing your business. You’ll then be paired into groups with a seasoned lobbyist to meet with your elected representatives in Congress on Capitol Hill to voice your concerns.
It’s your industry; perhaps it’s time to take some ownership.
Pat Cauley, eMedia Editor, Electronic Retailer Magazine
Tags: Electronic Retailer, ERA, ftc, Government Affairs, hillary, jarvik, kevin trudeau, legal, lipitor, pat cauley, saturday night live, snl
April 4th, 2008 at 1:31 pm
Behavioral advertising is big news these days, maybe the best next thing to contextual advertising targeting. And with each new wave, come new concerns such as privacy and third party liability issues, online testimonials, to say nothing of ethical and legal questions. And more, what will affect the success of behavioral advertising? Well, indeed at the end of 2007, the FTC proposed online behavioral advertising policy principles to address consumer privacy concerns. For instance, one of the proposals calls any company that collects or stores consumer data for behavioral advertising should provide reasonable security for that data and should retain data only as along as is necessary to fulfill a legitimate business or law enforcement need. What does that mean exactly? Or what if you collect sensitive data for behavioral advertising, how would you obtain affirmative, express consent from the consumer to receive such advertising? ERA wants its members and the industry at-large to understand these and a number of other related legal issues.
October 30th, 2008 at 2:58 pm
[…] commercials have been discussed on this blog before, whether it’s “Saturday Night Live” or others that find creative inspiration from direct […]