Back in December, I wrote a post discussing PETA’s marketing tactics against the Olsen Twins for wearing fur. Click here to read the original post, “Has PETA’s Advertising Gone Too Far?” This post spurred the most comments to date on our blog. Below I’ll share a few of the comments we received. And stay tuned, PETA has seen our blog and is rendering a response!

I think it’s an innovative new approach to go after high profile celebrities with a catchy phrase like “trollsen twins.” It caught my eye when I read about it and isn’t that the point? – Anne

For me, PETA’s tactics turn me off from the cause more than anything. I sympathize with their plight, but the vile public harassment makes their campaign less about fur and more about the defamation of their current target. – Jessie

Ummm, that’s pathetic. I don’t think it is effective to attack people as far as their lifestyles are concerned. They are just attacking celebrities because of their iconic status, thus drawing in attention. Yes, that works but not for the mission of the company. I think it would be more powerful if they actually focused on the reality of animal rights, something that would open the public’s eyes to the issues and recruit supporters. PS- This makes me think of Jeremy Piven throwing meat at the Vegans in PCU. – Jordan

I think PETA’s approach is not very different from other product advertising campaigns, such as, tobacco’s - “smoking after sex.” Alcohol and tobacco have been selling sex for years, why not PETA. Peta should hire a nutritionist to conduct some research into the possibility of vegetarians being more virile and potent. It could launch a whole new Viagra type advertising campaign. Let’s uncover the hard facts about being a vegetarian. – James

There is a documentary on HBO about the head lady of PETA. She is a nut. After watching that I would never support PETA. As for this campaign, it does nothing for me. Instead of using celebs they need to show people some of the hidden camera footage they have of the way some of these animals are treated. PETA has a crazy following with the mentality “you are with us, or against us,” and that is the wrong way to go about things. If they are looking for people the change the way they treat/consume animals the hot Olsen Twins are not going to get it done. – Boris

The tactics of PETA are sensationalistic and ineffective. If they really wanted to change the plight of animals and make a difference, they would not be wasting their time defaming celebrities and making tabloid headlines, but rather putting their efforts into exposing and trying to correct the horrible conditions behind the scenes. – Joy

We encourage all blog readers to dive into the discussion with us. Simply click on the “Comments” link below each post to add your thoughts.

Pat Cauley, eMedia editor, Electronic Retailer Magazine

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Tags: Electronic Retailer, olsen twins, peta, trollsen twins

This entry was posted on Wednesday, March 19th, 2008 at 1:26 pm and is filed under Advertising, Branding, Electronic Retailer, Just for fun..., Marketer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.