Will It Blend?
Last week I visited Honeyshed, a fresh reinvention of home shopping that elevates products and brands to the level of fetish with an irreverent mix of urban sass and scantily clad, er, lass. We’ll be covering Honeyshed in a feature article in Electronic Retailer to coincide with a major marketing launch in November. In the meantime, check out their sizzle (or is it fo shizzle?) reel and if you’re interested in advertising on Honeyshed, contact Beth LeManach at Lemanach@honeyshed.com or Blaine Pate at Pate@honeyshed.com.
Click here to check out the site!
Rick Petry is ERA’s interim president and CEO.
Tags: Advertising, beth lemanach, blaine pate, Electronic Retailer, electronic retailing association, ERA, home shopping, honey shed, rick petry
July 29th, 2008 at 9:25 pm
In have at the Writer’s Guild of America West, dated 2001 and revised in 2003 - a treatment for a live shopping stations newtork called ShopMTV, then revised to Sweet Shop - and other working titles for exactly this…
It was pitched to the like of Kevin Harrington, and Bob Rosenblatt at HSN, as well as Jim (don’t remember his last name but the In House Legal for HSN) and many others. This is exactly the same thing that “back in the day” was about a “network” on TV not the web - obviously geared to the 14 to 24 age demo. Bravo in getting this executed…if I must say so myself…great idea…I hope it works…genious!
July 29th, 2008 at 9:27 pm
Oops, sorry for the typos…meant…”Live shopping Network call ShopMTV….:)