http://www.electronicretailerblog.com/era/but-wait-there%e2%80%99s-more-an-ak47/ A place for interaction and debate on today's multichannel marketing and advertising issues Tue, 02 Dec 2008 04:15:45 +0000 http://wordpress.org/?v=2.3.1 http://www.electronicretailerblog.com/era/but-wait-there%e2%80%99s-more-an-ak47/#comment-282 Jo Ho Tue, 26 Feb 2008 23:09:40 +0000 http://www.electronicretailerblog.com/era/but-wait-there%e2%80%99s-more-an-ak47/#comment-282 I personally am not offended but I'm also not flattered. I think that humor and shock value are great tactics to increase traffic for an organization or company. Basically, you want to capture the public's attention and then focus on the message. Works like a charm. This one is definitely interesting. I really do not know how I feel about it because I am not familiar with their mission. However, I would like to know what their numbers are since the video was published. I personally am not offended but I’m also not flattered. I think that humor and shock value are great tactics to increase traffic for an organization or company. Basically, you want to capture the public’s attention and then focus on the message. Works like a charm. This one is definitely interesting. I really do not know how I feel about it because I am not familiar with their mission. However, I would like to know what their numbers are since the video was published.

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