But Wait, There’s More: An AK47!
Amnesty International “Protect the Human” project has gone to some interesting lengths to promote its cause for human rights. It’s even employed shock tactics to drive traffic to its website. However, one of its recent campaigns pokes fun at the DRTV industry.
As an industry that’s had its battles with credibility, many direct response marketers try hard every day to improve our collective image. This is one of the main reasons ERA (formally NIMA) was founded in the first place!
Does this sort of joke offend you? Or, are you flattered that an international cause would use a faux live shopping segment to promote its agenda?
Pat Cauley, eMedia editor, Electronic Retailer Magazine
Tags: , amnesty international, Direct Response, ERA, Infomercials, nima, pat cauley, protect the human
February 26th, 2008 at 6:09 pm
I personally am not offended but I’m also not flattered. I think that humor and shock value are great tactics to increase traffic for an organization or company. Basically, you want to capture the public’s attention and then focus on the message. Works like a charm. This one is definitely interesting. I really do not know how I feel about it because I am not familiar with their mission. However, I would like to know what their numbers are since the video was published.