Former ERA Chairman, DR Icon Earl Greenburg Passes Away at 61
PALM SPRINGS, Calif.—Earl Greenburg, founder of Transactional Marketing Partners and former chairman of ERA’s board of directors, died on Friday, February 1. Prior to making his indelible imprint in the DRTV industry, Greenburg made his mark in the entertainment industry as a former vice president of NBC and producer of “The Regis Philbin Show.” He received two Emmys for his work. Greenburg most recently served as the Palm Springs International Film Festival’s board president.
A memorial service was held for him on Monday, February 4 at Temple Isaiah in Palm Springs. In lieu of flowers or gifts, the family suggests that a donation be made to the Greenburg Family Foundation. The foundation, which is instrumental in helping numerous local charities, is located at 125 East Tahquitz Canyon, Suite #203, Palm Springs, CA 92262. Greenburg, who was once described by Linda Goldstein to Forbes.com as “A relationship builder, a dealmaker that brings people together who should be together. He makes deals happen,” will be deeply missed by the direct response industry.
Tags: charity, Direct Response, earl greenburgh, ERA, greenburg family foundation, palm springs, transactional marketing partners
February 6th, 2008 at 5:51 pm
He was a brilliant man who took the time to learn who you were and what your value was in order to represent you to the best of his ability. You always felt that he respected you and you were important. I remember one occassion when he took my call and put Al Gore on hold…lol - I know I will miss having him as a resource and a friend.