This is certainly a vital question facing folks in many industries, and one that I hope the panel I am part of at this event will touch upon … within the context of how to use video effectively online.

The idea of fear being a prevailing reason for brands to think safely rather than do what could help them to stand out amongst their competitors is also a key topic that I try to talk about and offer some solutions for in my upcoming book called “Personality Not Included” which is all about why brands need to have a personality and use it in this new era of consumer control. In the end, it is the retailers that have the deepest connection with their consumers who will survive a downturn.