The FTC joins the 21st Century!
Before the holidays, the FTC invited a small group of industry representatives to preview their tutorial for ways businesses can protect the personal information that they collect. Frankly, I didn’t look forward to attending what I thought would be yet another boring presentation on data security. Boy was I wrong! The FTC actually produced a video that even our industry would be proud of. It’s interactive, it’s fun, and it was developed with the intended audience in mind.
Click here to view the FTC video!
I strongly encourage you to share it with your fellow employees—it’s the least painful way to learn the five basic principles to protecting your customers’ information: take stock, scale down, lock it, pitch it and plan ahead. I could be wrong, but perhaps the FTC has learned a thing or two from the direct response industry—and that’s knowing your audience. The only thing this video missed was the CTA…let’s keep that one a secret!
Barbara Tulipane, ERA president and CEO
Tags: barbara tulipane, data security, ERA, ftc, Government Affairs
January 4th, 2008 at 8:43 am
Thanks for sharing this, Barbara! Believe it or not, our preference is to help businesses AVOID enforcement actions — by protecting the information in their care.
We were fortunate that the star of our show, Pablo Z, actually is an actor as well as an FTC attorney. (He’s currently accepting bookings to perform at birthdays and weddings.)
Seriously, I hope your members will check out www.ftc.gov/infosecurity. Thanks for spreading the word.