The ERA Minute is a new feature where ERA members can film marketing tips that will be distributed throughout all of ERA’s channels and social networking outlets. If you’re interested in making the next ERA Minute, contact Tom Quash at tquash@retailing.org. In this ERA Minute, Avalanche Creative Services’ George Brianka explains why you should avoid playing it “safe” when creating a commercial.

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Tags: , Advertising, avalanche creative services, commercials, ERA, era minute, george brianka, playing it safe, tom quash

This entry was posted on Monday, August 25th, 2008 at 2:20 pm and is filed under Advertising, Branding, Direct Response, ERA, Infomercials, Just for fun..., Marketer, Retailer, Social Networks, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.