Comments on: It’s Hard to Know Where to Spend Your Money http://www.electronicretailerblog.com/marketer/it%e2%80%99s-hard-to-know-where-to-spend-your-money/ A place for interaction and debate on today's multichannel marketing and advertising issues Tue, 02 Dec 2008 04:06:02 +0000 http://wordpress.org/?v=2.3.1 By: Mat Zucker http://www.electronicretailerblog.com/marketer/it%e2%80%99s-hard-to-know-where-to-spend-your-money/#comment-401 Mat Zucker Thu, 27 Mar 2008 19:29:54 +0000 http://www.electronicretailerblog.com/marketer/it%e2%80%99s-hard-to-know-where-to-spend-your-money/#comment-401 Hey I just saw your comments on the quote from Adweek. Actually, this quote was out of context, so let me clarify so you don't think I'm an idiot. What I said was that, with so many emerging and proven choices and variations in what is quantifiable or can demonstrate impact, it's hard for clients to know exactly where to spend their money -- it's our job as valued stewards for brands in the digital age to help them figure it out. (this last part wasn't in there). Agencies can be humble about this but some of us do know or at least can help clients sort through it and make some wise choices, worthwhile tests, and optimize accordingly. It doesn't have to be just about guts but it does require in some cases just doing it and building on or scaling what works and what doesn't. Hey I just saw your comments on the quote from Adweek.

Actually, this quote was out of context, so let me clarify so you don’t think I’m an idiot.

What I said was that, with so many emerging and proven choices and variations in what is quantifiable or can demonstrate impact, it’s hard for clients to know exactly where to spend their money — it’s our job as valued stewards for brands in the digital age to help them figure it out. (this last part wasn’t in there).

Agencies can be humble about this but some of us do know or at least can help clients sort through it and make some wise choices, worthwhile tests, and optimize accordingly. It doesn’t have to be just about guts but it does require in some cases just doing it and building on or scaling what works and what doesn’t.

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