Comments on: Knowing What Works in Radio Advertising: The Paradox http://www.electronicretailerblog.com/marketer/knowing-what-works-in-radio-advertising-the-paradox/ A place for interaction and debate on today's multichannel marketing and advertising issues Tue, 02 Dec 2008 02:48:01 +0000 http://wordpress.org/?v=2.3.1 By: Direct Response Radio Advertising Fan http://www.electronicretailerblog.com/marketer/knowing-what-works-in-radio-advertising-the-paradox/#comment-1634 Direct Response Radio Advertising Fan Tue, 18 Nov 2008 19:55:14 +0000 http://www.electronicretailerblog.com/marketer/knowing-what-works-in-radio-advertising-the-paradox/#comment-1634 It's always that fine line of doing something because it has "always worked in the past" and finding new, innovative ways to improve on that success. Great article, M. Bruce Abbott Creative Director/Partner Radio Lounge http://www.radioloungeusa.com It’s always that fine line of doing something because it has “always worked in the past” and finding new, innovative ways to improve on that success.

Great article,

M. Bruce Abbott
Creative Director/Partner
Radio Lounge
http://www.radioloungeusa.com

]]> By: Debra Freligh http://www.electronicretailerblog.com/marketer/knowing-what-works-in-radio-advertising-the-paradox/#comment-292 Debra Freligh Thu, 28 Feb 2008 11:48:02 +0000 http://www.electronicretailerblog.com/marketer/knowing-what-works-in-radio-advertising-the-paradox/#comment-292 I agree. As a business owner I strive to bring my clients cutting edge information. Metrics alone do not measure the sucess of a campiagn. Media has beconme so cluttered that breaking through is getting tougher and tougher. I continue to educate myself so my clients get the best information possible. They are my viral marketers and nothing can replace that!!!!!!! I agree. As a business owner I strive to bring my clients cutting edge information. Metrics alone do not measure the sucess of a campiagn. Media has beconme so cluttered that breaking through is getting tougher
and tougher.

I continue to educate myself so my clients get the best information possible. They are my viral marketers and nothing can replace that!!!!!!!

]]>