Comments on: The Evolving Online Morality http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/ A place for interaction and debate on today's multichannel marketing and advertising issues Tue, 02 Dec 2008 04:00:14 +0000 http://wordpress.org/?v=2.3.1 By: care proactiv http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/#comment-1224 care proactiv Mon, 15 Sep 2008 09:02:48 +0000 http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/#comment-1224 proactiv work <a href="http://proactiv.vidilife.com" rel="nofollow">proactiv solutions</a> proactiv work proactiv solutions

]]> By: Shawn Collins http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/#comment-542 Shawn Collins Fri, 18 Apr 2008 03:45:10 +0000 http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/#comment-542 Hi Tom - One thing I'd like to point out - Jason decided to experiement with Mahalo as an affiliate after attending Affiliate Summit. We chatted with him about it on a podcast after the conference: http://geekcast.fm/archives/geekcast-9-jasons-first-time/ Hi Tom -

One thing I’d like to point out - Jason decided to experiement with Mahalo as an affiliate after attending Affiliate Summit.

We chatted with him about it on a podcast after the conference: http://geekcast.fm/archives/geekcast-9-jasons-first-time/

]]> By: Joel http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/#comment-538 Joel Thu, 17 Apr 2008 18:38:10 +0000 http://www.electronicretailerblog.com/marketer/the-evolving-online-morality/#comment-538 Great thoughts Tom. Actually just read an interesting interview with the Google search integrity guru. http://www.popularmechanics.com/blogs/technology_news/4259137.html Two interesting points: 1. Google changed their algorithm 450 times in 2007. That's more than once per day. 2. He actually wishes that "people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages." As more people learn the "best practice" and put more effort into SEO the system does get better and does get smarter (the problem in the past was that fewer people knew what best practice actually was) which I believe ties into your point about the systems getting better. One thing I also really like about the google method (and question whether Mahalo.com will work long term) is the fact that they refuse to manually manipulate the results as Udi discusses: "If we find, for a particular query, that result No. 4 should be result No. 1, we do not have the capability to manually change it. We have to find what weakness in the algorithm caused that result and find a general solution to that, evaluate whether a general solution really works and if it's better, and then launch a general solution." In the long run I just think humans will never be able to filter all the massive amounts of content on the internet and a constantly improving algorithm for doing so is what I believe will continue to set google apart. Great thoughts Tom. Actually just read an interesting interview with the Google search integrity guru.

http://www.popularmechanics.com/blogs/technology_news/4259137.html

Two interesting points:

1. Google changed their algorithm 450 times in 2007. That’s more than once per day.

2. He actually wishes that “people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.”

As more people learn the “best practice” and put more effort into SEO the system does get better and does get smarter (the problem in the past was that fewer people knew what best practice actually was) which I believe ties into your point about the systems getting better. One thing I also really like about the google method (and question whether Mahalo.com will work long term) is the fact that they refuse to manually manipulate the results as Udi discusses:

“If we find, for a particular query, that result No. 4 should be result No. 1, we do not have the capability to manually change it. We have to find what weakness in the algorithm caused that result and find a general solution to that, evaluate whether a general solution really works and if it’s better, and then launch a general solution.”

In the long run I just think humans will never be able to filter all the massive amounts of content on the internet and a constantly improving algorithm for doing so is what I believe will continue to set google apart.

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