Comments on: Gen Y Has Tuned Out. Are You Prepared to Follow Us? http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/ A place for interaction and debate on today's multichannel marketing and advertising issues Tue, 02 Dec 2008 03:09:38 +0000 http://wordpress.org/?v=2.3.1 By: ePN Trust http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/#comment-1386 ePN Trust Wed, 22 Oct 2008 23:29:53 +0000 http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/#comment-1386 <strong>ePN Trust</strong> ePN Trust ePN Trust

ePN Trust

]]> By: Steve Hartman http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/#comment-1371 Steve Hartman Fri, 17 Oct 2008 21:40:13 +0000 http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/#comment-1371 <strong>The Streets Don't Lie</strong> Through mismanagement and inexperience eBay has eroded the trust of millions and the publishers in the ePN program. Read this forum post about how John Donahoe and Steve Hartman are quickly becoming the laughing stock of the affiliate marketing commun... The Streets Don’t Lie

Through mismanagement and inexperience eBay has eroded the trust of millions and the publishers in the ePN program. Read this forum post about how John Donahoe and Steve Hartman are quickly becoming the laughing stock of the affiliate marketing commun…

]]> By: Melissa Beazer http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/#comment-8 Melissa Beazer Wed, 12 Dec 2007 01:43:28 +0000 http://www.electronicretailerblog.com/retailer/gen-y-has-tuned-out-are-you-prepared-to-follow-us/#comment-8 A gas station down the street from my parents house recently installed flat screens at the pumps that play commercials. Also, the local suburban mall has tv screens hanging from the ceiling, competing with the visual stimulation of every store front and kiosk. As my father griped about the "extreme" methods to target consumers, I thought how smart those placements were. Being a member of Gen Y I know that I can multitask tv and internet, or switch to my ipod when the radio goes to commercial. Generation Y has zero attention span so unless the ad is unavoidable, it will be ignored. A gas station down the street from my parents house recently installed flat screens at the pumps that play commercials. Also, the local suburban mall has tv screens hanging from the ceiling, competing with the visual stimulation of every store front and kiosk. As my father griped about the “extreme” methods to target consumers, I thought how smart those placements were. Being a member of Gen Y I know that I can multitask tv and internet, or switch to my ipod when the radio goes to commercial. Generation Y has zero attention span so unless the ad is unavoidable, it will be ignored.

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