The world of affiliate marketing is immense. Those who are already in the affiliate marketing space know that breaking into this world can be a challenge, especially if you’re trying to promote a product or service that thousands of others are already promoting.
Many successful affiliates have found that if you really try to promote your “niche,” you will have greater success in driving sales. However, now that many current and prospective affiliate marketers know this trick of the trade if you will, it’s time to take it one step further.
What we are talking about comes from the idea of nano-niche marketing. Just like the Apple Nano is the smaller version of the iPod, a nano-niche is a smaller, more specific version of your niche.
Everyone has a niche, whether it is a hobby, or a sport, or simply some topic you know a lot about. For example, common hobbies include crafts, art or music. A nano-niche is breaking the hobby down one step further — a craft could be knitting hats, art could be painting landscapes, music could be the clarinet for beginners, etc.
The point is, the smaller you can focus your niche, the more focused you can make all of your affiliate marketing efforts (i.e. your blog, your video, etc). By honing in on a specific audience group, you can tailor your efforts and really engage with your audience. And the fact of the matter is, the more targeted your niche can be, the more likely it is that there will be an audience out there that has yet been reached.
Ultimately, successful affiliate marketing relies on driving sales through promotion. Therefore, if you are able to target and drive very specific traffic to your website, your conversion rates will be higher than just marketing to a huge general audience – driving your sales up immensely.
Although many people new to the affiliate marketing industry think to go big right off the bat, it is in fact more likely you will find success in the nano-niche, in the targeted and specific areas that others have yet to discover. So instead of going big, take that one extra step to go small – right to the audience that really wants and needs your product or service.
Dush Ramachandran is vice president of sales and business development at ClickBank.
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