But Wait, There’s More: An AK47!
Wednesday, February 20th, 2008
Amnesty International “Protect the Human” project has gone to some interesting lengths to promote its cause for human rights. It’s even employed shock tactics to drive traffic to its website. However, one of its recent campaigns pokes fun at the DRTV industry.
As an industry that’s had its battles with credibility, many direct response marketers try hard every day to improve our collective image. This is one of the main reasons ERA (formally NIMA) was founded in the first place!
Does this sort of joke offend you? Or, are you flattered that an international cause would use a faux live shopping segment to promote its agenda?
Pat Cauley, eMedia editor, Electronic Retailer Magazine
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