ERA Minute: Take a Chance When Making Commercials!
Monday, August 25th, 2008The ERA Minute is a new feature where ERA members can film marketing tips that will be distributed throughout all of ERA’s channels and social networking outlets. If you’re interested in making the next ERA Minute, contact Tom Quash at tquash@retailing.org. In this ERA Minute, Avalanche Creative Services’ George Brianka explains why you should avoid playing it “safe” when creating a commercial.
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