Even staid JCPenney gets in the viral marketing game this holiday season with this short, “Beware of the Doghouse,” which uses sly humor and Internet-based marketing to spur clueless gifting husbands to visit their local JCPenney fine jewelry counter.
What do you think, folks? Will it work?
Rick Petry is a direct marketing strategist and creative services professional and a past chairman of ERA. He can be reached at (503) 740-9065, or via e-mail at rick.petry@me.com.
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