ERA’s Public Relations Committee Chairman Jeff Meltzer interviewed on CNBC.
Posts Tagged ‘billy mays’
Death of a Salesman: CNBC Billy Mays Interview with Jeff Meltzer
Monday, June 29th, 2009
Past Billy Mays Coverage
Monday, June 29th, 2009
The following two blog posts humorously show why we as an industry loved this larger than life personality.
Obama, Billy Mays, ERA and a Chia Pet??
Billy Mays Visits Livemercial’s Office
To read Electronic Retailer’s May cover feature on “Pitchmen,” click here.
Billy Mays: 1958-2009
Monday, June 29th, 2009
Statement from the Electronic Retailing Association on Death of Iconic DRTV Pitchman, Billy Mays
ARLINGTON, Va.–June 28, 2009 – The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, issued the following statements on the death of Billy Mays, one of the pioneers in the direct response television (DRTV) industry:
“DRTV has grown to be a $300 billion business during the last 20 years, and Billy Mays played a key role in making this possible,†said Julie Coons, president and CEO of ERA. “His dedication to DRTV will be remembered by those of us in the industry, as his animated approach to marketing dozen of products, such as Orange Glo and OxiClean, will be remembered by millions of consumers. Our thoughts and prayers go out to his wife, Deborah, and to his family and friends.â€
“This is a sad day for those of us that were lucky to know Billy,” said Nathan Fagre, chairman of ERA and senior vice president and general counsel of 
ShopNBC. “He worked hard, cared about his family and friends and he will be greatly missed.”
DRTV Continues Mainstream Push
Wednesday, April 15th, 2009Unless you’ve been living under a rock, you have probably noticed the extensive increase in coverage recently of the DRTV industry. Here are some current events you won’t want to miss:
Discovery Channel’s Pitchmen - Wednesdays at 10 p.m.
CNBC’s “As Seen on TV” Special - Wednesday, April 22. 9 p.m.
Slate Magazine: The Art of the Infomercial
USA Today’s review of Remy Stern’s new book “But Wait…There’s More!”
Obama, Billy Mays, ERA and a Chia Pet??
Thursday, April 2nd, 2009
After the Obamamercial, in which ERA so creatively defended our industry against McCain camp attacks, I seriously thought that was the end of Obama crossing hairs with the direct response gang. But, apparently I was mistaken.
Speaking of Washington, you’ve probably heard about the FTC’s proposed changes on endorsements and testimonials. Don’t miss your chance to do something about it and have your own Billy Mays/Obama-esque moment!
On the evening of April 20 and all day on the 21st, ERA will be hosting the Government Affairs Fly-In. In addition to two fantastic networking receptions, a keynote address by Senator Pryor, and detailed issue briefings, you will have the opportunity to really let lawmakers know about how this issue affects your business.
Pat Cauley is Electronic Retailer Magazine’s eMedia editor.
Billy Mays at Livemercial’s Office
Saturday, September 27th, 2008What happens when a direct response pitchman accepts a job at your office? The employees of Valparaiso, Indiana-based Livemercial learned some funny lessons when Billy Mays came to town. The following video played during the recent ERA Awards Gala. Enjoy!
Credit: Livemercial, Jim Barnthouse, Kevin Miller and Corey Morrisson
Loading ...