ERA’s eRetailer Summit is off to a great start. We’ve already exceeded last year’s total registrations before the tradeshow floor even opened! Whenever I attend conferences, I always seem to find myself drawn to the education sessions, rather than the tradeshow floor. My instincts proved correct today when I learned more about blogs within an hour than I had learned in the past three months. I’ll begin implementing what I’ve learned moving forward. I hope you check back often as our blog continues to grow and expand in quality and quantity.

Earlier today, I also had the pleasure of eating lunch while listening to a keynote presentation from YouTube’s Brian Cusack. Among many interesting statistics, he addressed the rapidly shifting media consumption habits. It turns out people are spending as much time engaging with online content and videos now as they do watching TV. Don’t believe it? If you’re reading this blog post, you’re part of that statistic.

Since you’re clearly not watching your TV right now, enjoy the following video I came across while checking my email today. It’s definitely not something I want to think about when I board that plane on Wednesday!

How do you think marketers and advertisers will adapt if these viewing habits continue?

Pat Cauley, eMedia editor, Electronic Retailer Magazine

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