Facebook: Business or Pleasure?
Tuesday, March 11th, 2008
I have this little theory that social media (e.g., blogs, forums and social networks) open up a whole new behavioral change where it’s acceptable to be a little personal, a little less professional and more “off the cuff” with thoughts, comments and ideas. Facebook is the “great experiment” in which we are all now trying to figure out how much of our personal lives to share with who we allow to be friends.
It comes back to the transparency element of social networking in that you must be transparent and real about your level of communications. If too contrived or too rigid, it just does not work.
So, my conclusion is: it’s about time! We all have enough stress in our lives and really do not need any more when it comes to communicating amongst peers. So, let’s be ourselves, be comfortable with that, recognize every once in a while that we’ll have friends post things that are less than appropriate and all accept it for what it’s worth.
Do you agree?
Aaron Kahlow is managing partner of BusinessOnLine and chairman of the Online Marketing Summit. He is a regular columnist for Electronic Retailer magazine.
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