PALM SPRINGS, Calif.—Earl Greenburg, founder of Transactional Marketing Partners and former chairman of ERA’s board of directors, died on Friday, February 1. Prior to making his indelible imprint in the DRTV industry, Greenburg made his mark in the entertainment industry as a former vice president of NBC and producer of “The Regis Philbin Show.” He received two Emmys for his work. Greenburg most recently served as the Palm Springs International Film Festival’s board president.

A memorial service was held for him on Monday, February 4 at Temple Isaiah in Palm Springs. In lieu of flowers or gifts, the family suggests that a donation be made to the Greenburg Family Foundation. The foundation, which is instrumental in helping numerous local charities, is located at 125 East Tahquitz Canyon, Suite #203, Palm Springs, CA 92262. Greenburg, who was once described by Linda Goldstein to Forbes.com as “A relationship builder, a dealmaker that brings people together who should be together. He makes deals happen,” will be deeply missed by the direct response industry.

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I am very proud to report that the Wheelchair Foundation has changed the lives of more than 650,000 people around the world—and the lives of every member of their families—with the delivery of life-changing wheelchairs. And ERA members helped us get there!

This mission started for me back in April of 2000 when Ken Behring called and asked if I would help him create this life-changing humanitarian mission. It has indeed been life-changing for the wheelchair recipients, their families, the donors, the volunteers who raise funds and especially those who participate in the hands-on distribution of wheelchairs. And while we were in the process of changing so many lives for the better, mine was also changed. I have never felt more blessed to be involved in anything in my life, and I can honestly say that the mission of helping people with physical disabilities realize their dreams and abilities is one of which I am very proud.

A true gift for me is when I find a kindred spirit that feels the same way I do about helping people. Mercury Media’s Dan Danielson is that person and was the one who contacted us and proposed working with ERA members to sponsor large numbers of wheelchairs around the world. With the incredible support and dedication of ERA President and CEO Barbara Tulipane, Dan was able to get the message out to the entire direct response industry about our mission and how easy it is to change people’s lives. (more…)

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