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Unless you’ve been living under a rock, you have probably noticed the extensive increase in coverage recently of the DRTV industry. Here are some current events you won’t want to miss:
Discovery Channel’s Pitchmen - Wednesdays at 10 p.m.
CNBC’s “As Seen on TV” Special - Wednesday, April 22. 9 p.m.
Slate Magazine: The Art of the Infomercial
USA Today’s review of Remy Stern’s new book “But Wait…There’s More!”
According to The Smoking Gun and The Huffington Post, ShamWow pitchman Vince Shlomi was arrested on felony battery charges in Miami last month following a violent encounter with a hooker. This comes right after CNBC announced that ShamWow had won its As Seen on TV Tournament. Voters declared it the best As Seen on TV product of all time.
Apparently there is one mess the ShamWow can’t clean up…
What are your thoughts on the issue?
As the economic situation in the U.S. brews with uncertainty, infomercials have increasingly become the talk of the town in the media. As a resource, we’ve compiled a few of the more noteworthy articles below.
ShamWow! Wins CNBC.com’s “As Seen On TV” Tournament - CNBC
New Prime-Time Ads Act Now! – Washington Post
Infomercials Find Their Way to Television’s Prime Time – New York Times
Additionally, enjoy this video segment featuring Telebrands Corporation’s A.J. Khubani.
Pat Cauley is Electronic Retailer magazine’s eMedia editor.
Direct response professionals are taking the mainstream media by storm, informing consumers about the cost saving benefits provided by DR and e-commerce in a shaky economy.
A.J. Khubani, president of CEO of Telebrands Corporation, visits “The View.†And no- there’s no politically charged conversations here!
Click here to watch as Michael Rubin, CEO of GSI Commerce, is interviewed on CNBC regarding the strength of e-commerce during the economic downturn.
