Posts Tagged ‘ERA’
Monday, May 10th, 2010
ATTENTION! The ERA Annual Awards - the premier awards program for the DR industry - is looking for submissions for the 2010 Awards. You have until Monday, May 24 to prepare and submit your finest campaign or production. Categories range from Best Long Form U.S. Hispanic to Best Live Shopping On-Air Guest and everything in between.
Download the 2010 ERA Annual Awards Submission Packet and submit your entry by May 24!
Contact Ashley Cavell or visit retailing.org/Annual_Awards for more information.
Tags: awards, ERA, ERA Annual Awards, informercial
Posted in Advertising, Branding, Direct Response, ERA, Infomercials, Video, direct marketer, drtv | No Comments »
Thursday, May 6th, 2010
While you’re at the Canadian Marketing Association National Convention later this month, don’t forget to attend the ERA Networking Reception on Wednesday, May 26 at Rosewater. ERA hosts these Networking Receptions throughout the year and across the globe during major DR-related industry events. We want to provide our members a convenient way to interact specifically with other DR marketing industry professionals away from the sometimes hectic and difficult to manage trade show floor.
To learn more about the ERA Networking Reception: Toronto and to register, please visit retailing.org/Toronto. Also check out the photos from the 2009 ERA Networking Reception: Toronto! For a complete list of upcoming ERA events, visit retailing.org/events. Hope to see you soon!
Tags: canada, CMA, ERA, networking reception
Posted in Direct Response, ERA, Infomercials, direct marketer, drtv | No Comments »
Thursday, April 22nd, 2010
The Electronic Retailing Association has surveyed its membership and the direct-to-consumer commerce community at large and learned that the industry is looking for more original content to help companies improve their bottom line.
ERA has listened. And now we’re responding.
We’ve already taken steps toward becoming a true content-driven association and will be dramatically increasing the publication of original content and research.
But we need your help.
Please take less than five-minutes to complete this survey. We’ll use the results to shape ERA’s editorial calendar to ensure that we deliver you timely content on the topics most crucial to your business—and in the formats you prefer.
Be sure to include your contact information in the space provided on the survey to be included in a drawing for a FREE All Access Pass to the 2010 ERA D2C Convention at the Wynn Las Vegas September 21-23 — an $800+ value!
Thank you in advance for your help.
Tags: content, electronic retailing association, ERA, survey
Posted in Direct Response, ERA, Uncategorized, drtv | 1 Comment »
Wednesday, April 21st, 2010
Advocacy: This year we have moved the ERA Government Affairs Fly-In to the middle of the week not to avoid the Monday blues, but to give you more opportunities to meet directly with members of Congress. Staff level meetings are extremely important, but we hope added member meetings will help to make the experience more interesting and help to create a lasting impression of our industry.
Education: This year we are expanding our educational content. We’re going to keep it as informative as last year, but we’ll also make it fun. Here are a few key changes:
- We’re sponsoring an interactive game that helps to provide perspective on what is important to a member of Congress. I’ve participated in it and it is really informative for those with a great deal of political understanding as well as those who are new to the process.
- The educational sessions will be presented in a live webinar the week before the Fly-In, this will give you more time to think about how your business could be affected and can help you share specific information on how your company will be affected.
- We’re also including a dynamic presentation on how the electoral landscape could shift in the next election. This brings one of the most exciting elements of politics to our stay.
Last year the networking was a resounding success, but that doesn’t mean we didn’t improve it. This year we’ll use our educational offerings opportunities to get to know your colleagues in the industry. By participating in our interactive game and presentations you’ll see a different side of colleagues you have known for years and get to know people who are new to the industry.
More than 35 industry members have already registered to attend! Register today and learn more at retailing.org/fly-in.
Tags: advocacy, ERA, Fly-In, ga, Government Affairs
Posted in Direct Response, Government Affairs, Uncategorized, drtv | No Comments »
Wednesday, April 7th, 2010
The direct marketing industry should take heart in today’s announcement of Harris Interactive’s survey of The Reputations of the Most Visible Companies annual report. Among the top 10 highest ranking companies, seven employ direct marketing and two — Google and amazon.com — are active members of the Electronic Retailing Association. It is further proof that direct response has gone mainstream and is not the exclusive domain of As Seen On TV products.
Here is the top 10:
1. Berkshire Hathaway
2. Johnson & Johnson
3. Google
4. 3M Company
5. SC Johnson
6. Intel Corporation
7. Microsoft
8. The Coca-Cola Company
9. amazon.com
10. General Mills
Rick Petry is a freelance writer who specializes in direct marketing and is a past chairman of ERA. He can be reached at (503) 740-9065 or online at rickpetry.com. On Twitter at http://twitter.com/thepetrydish.
Tags: amazon, direct marketers, Direct Response, electronic retailing association, ERA, Google
Posted in Direct Response, Marketer, Retailer, direct marketer, drtv | 1 Comment »
Thursday, April 1st, 2010
In case you’ve missed the news, registration for the 2010 ERA D2C Convention is officially open! Not only has THE ONE show for the direct-to-consumer marketing industry moved to a fabulous and exclusive new venue (hint: it is a homophone of “win”), but for a limited time you can register and receive special savings!
Register by July 1 and receive a Show Floor Only Pass for FREE (ERA members) or $99 (non-members). The All Access Pass is only $835 (ERA members) or $1,399 (non-members). New this year, you will also need to separately register for a ticket to the ERA Annual Awards Gala - just $179 (ERA members) and $299 (non-members): www.D2Cshow.org/registration. Go ahead little birdie - spread your wings and register today!
Tags: d2c, Direct Response, ERA, era annual convention, ERA D2C Convention, Wynn
Posted in Direct Response, ERA | No Comments »
Thursday, March 25th, 2010
ERA’s annual Government Affairs Fly-In is where direct response executives get together to advocate for our industry on the Hill. First, participants get the latest information on upcoming legislative and regulatory proposals. Then they have a hands-on opportunity to present our industry’s concerns directly to members of Congress and their staff. The work you do at the Fly-In lets lawmakers know we aren’t just advocates in Washington, rather we are an entire industry of entrepreneurs that can be affected by what happens inside the Beltway. Of course the event wouldn’t be complete without great networking, so we include two vibrant networking receptions. Plus, spending time on the Hill is like playing a team sport, so you get beyond exchanging business cards and start forming real relationships.
We’re also adding new features this year. Because we are moving the Fly-In to Tuesday-Wednesday, we’ll have more meetings with members of Congress. Plus, our education will be both more informative and more interesting than ever before. You’ll have an in-depth educational webinar before the Fly-In. At the Fly-In you will participate in an interactive game where you can experience the day to day pressures faced by a member of Congress. This is a helpful tool for those new to politics and seasoned veterans alike – plus it’s a lot of fun. (Warning: This can get competitive!) We’re also including an exciting presentation on how the electoral landscape may change in 2010 – so you can be in the know before anyone else.
Don’t miss it! Register now and learn more at retailing.org/Fly-In.
Tomi Turner is ERA’s legislative manager.
Tags: advocacy, Direct Response, ERA, Fly-In, ga, Government Affairs
Posted in Direct Response, ERA, Government Affairs, Infomercials | 1 Comment »
Wednesday, March 10th, 2010
So far members of the DR industry, including many from ERA’s Latin America Council have donated over $18,900 to help aid in relief efforts in Chile. Two ERA member companies, A3D and Falabella, have offices in affected areas. To the left is a picture from the A3D offices after the earthquake hit.
It appears that nearly 2 million people were affected by this disaster. It is estimated that rebuilding will take at least 3 or 4 years and may cost tens of billions of dollars.
Please take a moment to consider helping our DR industry colleagues and all of the Chilean people affected by this disaster.
Tags: Chile, drtv, earthquake, ERA
Posted in Direct Response, ERA, drtv | 3 Comments »
Thursday, February 25th, 2010
Online Strategies’ February 2010 issue is now available.
Tags: Electronic Retailer, ERA, online strategies
Posted in Electronic Retailer | No Comments »
Thursday, February 18th, 2010
“Chicago, Chicago
That toddlin’ town
Chicago, Chicago
I’ll show you around, I love it
Bet your bottom dollar
You’ll lose the blues
In Chicago, Chicago”
Lose YOUR blues and join your direct response industry colleagues on Monday, March 15 at the first ERA Networking Reception of 2010. Conveniently taking place during the International Housewares Show in Chicago, this ERA Networking Reception is one that you won’t want to miss. ERA Networking Receptions draw large, but social and manageable crowds, allowing you to easily make new contacts away from the busy show floor of the Housewares Show.
Come to Flatwater Restaurant (just over two miles away from the convention center) from 5:00 - 7:00 p.m. and eat, drink and chat the evening away. There is also a networking dinner taking place after the reception at Flatwater should you wish to continue the networking after the reception ends.
For more information and to register, visit www.retailing.org/Chicago. See you there!!
Tags: chicago, electronic retailer magazine, electronic retailing association, ERA, International Housewares Show, networking, reception
Posted in Advertising, Direct Response, ERA | No Comments »
Tuesday, February 16th, 2010
Electronic Retailer’s February 2010 issue featuring the 2009 Direct to Consumer Marketer of the Year, Jenny Craig is available online now!
Tags: direct to consumer, Direct to Consumer Marketer of the Year, Electronic Retailer, ERA, Jenny Craig, magazine
Posted in Uncategorized | No Comments »
Friday, January 15th, 2010
Electronic Retailer’s January 2010 issue featuring Jeff Taylor (founder of Monster.com and CEO of Eons.com) is now available online. For more information on Jeff’s upcoming keynote address at the ERA Great Ideas Summit, click here.
Tags: convention, Electronic Retailer, ERA, Great Ideas Summit, Jeff Taylor, magazine, New Orleans
Posted in Advertising, Branding, Direct Response, ERA, Electronic Retailer, Europe, Government Affairs, Infomercials, Support Services, affiliate marketing, drtv, e-commerce | No Comments »
Tuesday, October 6th, 2009
Yesterday, the Federal Trade Commission released its revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. The Guides are more than 80 pages long, so we’re still analyzing the changes. However, there is no question that our extensive advocacy efforts have had an effect on the final iteration of the Guides. The commentary included with the changes explains that advertisements using consumer testimonials should be evaluated by the net impression of the advertisement. A footnote in the revised Guides also suggests that in some cases a disclaimer could be sufficient. A more comprehensive legal document will be circulated shortly, but it is clear from a preliminary review that our efforts have not been made in vain. The 35 advocacy meetings on the Hill, 40 constituent meetings at the Fly-In, the testimony before the Senate, two sets of detailed comments and our suggested language were all helpful in presenting our case to the FTC.
However, the new Guides certainly do present some challenges, both to traditional TV marketers and those in social media. ERA is already planning educational opportunities that will provide suggestions for compliance with these changes. We hope the FTC will seize the opportunity to improve the marketplace by presenting to these changes to ERA members at one of our conferences.
Members who attended the Fly-In, supported the Leadership Reception, participated in the Government Affairs Committee, helped to author and review our comments to the FTC, and of course, testified before the Senate, were all instrumental in mitigating some of the more harmful changes. We thank you.
Tomi Turner is ERA’s legislative manager.
To read ERA’s official statement, click here.
To read more about ERA’s government affairs efforts and what you can do to help, click here.
To read Electronic Retailer magazine’s June cover story on Endorsements & Testimonials, click here.
Tags: bloggers, Electronic Retailer, electronic retailing association, endorsements and testimonials, ERA, facebook, federal trade commission, ftc, GA Fly-In, Government Affairs, guides, senate, social media, testify, tomi turner, twitter
Posted in Advertising, Direct Response, ERA, Electronic Retailer, Government Affairs, Infomercials, Marketer, Online, Social Networks, drtv, e-commerce | No Comments »
