Inventions—they are a full-time job for a guy like me. I have been licensing inventions for the past eight and a half years. I’m a matchmaker, the e-Harmony of inventions. I try to make “love connections” between inventors and companies.

I will never say that I’ve seen it all. Every day I see something new and innovative. For instance, I have been presenting new product ideas to Allstar Marketing Group for several years. They are the team that brought you Aqua Globes and Cold Heat. And who can forget the direct-response monster, Smart Spin? Last year, I found an air freshener invention in our vast catalog of products. It was a small cartridge that affixes to the top of your ceiling fan. When the fan spins, the fresh smell of lavender fills the room. I had never seen anything on the market like it before. I checked the patent status, and it had been issued a utility patent.

I thought: This can’t be real. It’s so simple. It’s so inexpensive. Has this really never been done before? Let’s see what Allstar thinks. So, I presented it to Gary Sullivan, who is an “all star” himself and works as their new product scout. When he presented it to the gang, it was a hit and “Fan Fragrances” was born.

Allstar developed the product in China, and has just begun to market the product nationally and internationally. They do a great marketing job on their own; we assisted by using our own publicity department to get the word out there and help promote their new product.

Is your company looking for new inventions or products to sell on TV or into retail? Our service is free to qualified manufacturing companies, distributors and catalogers. Also, by checking out our online retail store, marketers can search through all of our products available for wholesale distribution. We have thousands of patented inventions with prototypes in most categories waiting to find your love.

Ronny Smith is responsible for innovation licensing at Intromark Incorporated.

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