Questions? Comments? Interested in contributing content? If so, please
contact Pat Cauley, eMedia editor, at (703) 908-1030 or via e-mail at
pcauley@retailing.org
If you’re reading this blog, chances are that you already know how important it is for consumers to be able to view videos online. Online videos help sell products because they let consumers have a “virtual test drive” of a product before they buy it. These videos get consumers excited about new products and make them want to learn more about emerging trends. Today, the same is increasingly true of political candidates and issues. Long before votes are cast in November, millions of Americans will participate in the political process by watching videos on the Internet. According to a recent Pew poll, as many as a quarter of adults have already watched political videos online. That number is expected to grow. Perhaps the more exciting news is that the Internet appears to be getting more people involved and informed. The United States has historically had some of lowest voter turnout among developed democracies, and much of this apathy occurs when voters do not feel informed about the issues. It is difficult to “accidentally” read a newspaper or tune into the evening news, but it is quite easy to come across political information online by mistake. More than half of those who reported viewing political videos online said they did not go on the Internet for the purpose of learning about politics. That means the availability of videos online is helping to strengthen participation in the political process.
Aside from political videos, the Internet is also ripe with funny videos we share with our family and friends.
Then you see this charming cartoon you half remember from elementary school, and you learn about a threat to the freedom of the Internet.
Click here to learn more about the threat to the Internet’s viability and freedom.
Tomi Turner works in ERA’s government affairs department
With Senator Barack Obama as the presumptive 2008 Democratic Presidential nominee, now is an interesting time to examine his policy positions on the Internet and the growing political influence of electronic retailing. Interestingly, Obama has received relatively little of his funding from the traditional fundraising bulwarks, telecom service providers. Senator Hillary Clinton raised the most money from telecom service providers, coming in with a little more than half-a- million dollars*. Even so, in a strong demonstration of the growing political power of the Internet industry, contributions by the Internet and software industry were higher for Clinton, Obama and McCain than each of their corresponding totals in the telecom services industry*. Senator Obama alone has received $2.7 million from the Internet and software industry*. These donations come from industry PACs, as well as from donations by employees and their families, and include contributions from software developers.
Obama’s fundraising potential in the Internet industry is definitely linked to the strong policy stances. His campaign website includes a section on the importance of “protecting the openness of the Internet” by preventing network providers from charging fees “to privilege the content of applications of some websites and Internet applications over others.” He has voiced his stance on Net Neutrality in a podcast that is featured on his website. It is by no means clear who will be the next president, but it is certain the influence of the Internet industry is increasingly significant in Washington.
Tomi Turner works in ERA’s government affairs department
I admit it…I get my news the old fashioned way—reading the newspaper. Today was no different than any other, except I was struck by a very small blurb in the business section of The Washington Post. The chairman of the Senate Commerce Committee, Daniel K. Inouye (D-HI), has introduced a bill called, the “FTC Reauthorization Act of 2008,” that would double the FTC’s current budget over the next seven years! That’s right, if the bill passes, the FTC’s budget will grow from its current $244 million to $468 million by 2015.
If the bill is successful, you can expect the following changes:
1. Expands the Commission’s authority to litigate civil actions involving the FTC act. (The FTC act establishes the FTC’s authority—what they can pursue). Currently, the majority of these cases are brought by the Department of Justice who rely on the FTC for technical expertise;
2. Expands the Commission’s authority to recover civil penalties for violations, where it is currently limited to recovering civil penalties for violations of a rule or final cease and desist order with respect to an unfair or deceptive act or practice;
3. Allows the Commission to hold entities accountable that aid or abet another in violating any law enforced by the FTC;
4. Allows State attorneys general (AGs) to bring cases and seek civil penalties; and
5. Allows the Commission to streamline the rulemaking process by a majority vote instead of the lengthy procedure set forth by the Magnuson-Moss Act.
Fortunately, as good corporate citizens these developments should not alarm you. However, now more than ever you need to understand the rules of the road.
I recently heard a statistic that 76 percent of consumers don’t trust advertising. Ouch, that’s gotta hurt. This means that your industry’s credibility is only slightly more viable than Hillary’s sinking odds at snagging the Democratic nomination.
There’s a reason why “Saturday Night Live” has consistently come up with relevant material to ridicule the ad industry…we practically spoon-feed it to them.
All jokes aside, enough is enough! Join ERA and Electronic Retailer at our upcoming events, where you have the power to learn about and change the course of your industry.
The seminar will shed light on the most recent FTC developments and offer practical insights and in-depth legal solutions in the area of emerging technologies, notably behavioral advertising.
Discover the fate of paid programming at our Executive Media Summit, followed by a day of relevant sessions geared to keep your business ahead of the game and afloat in times of economic uncertainty.
Finally, if you truly want to be involved and have your voice heard on behalf of the industry, join with your colleagues as we teach you the legislative issues facing your business. You’ll then be paired into groups with a seasoned lobbyist to meet with your elected representatives in Congress on Capitol Hill to voice your concerns.
It’s your industry; perhaps it’s time to take some ownership.
Senator John Kerry is up in arms. And no, it has nothing to do with Clinton, Obama, McCain or even Iraq. Recently, Kerry wrote a post for the popular Huffington Post blog in which he detailed a despicable occurrence that took place at the FCC hearing in Cambridge with Comcast concerning Net Neutrality. As if its move to block certain content a few months back wasn’t bad enough, Comcast actually stooped to paying people off the streets to pack the seats that would have otherwise been given to the hundreds of concerned citizens left literally outside in the cold.
You may be thinking to yourself, “Who cares what John Kerry or the Huffington Post say, I’m a conservative!” Well, don’t take Kerry’s word for it. ERA’s own vice president of government affairs, Bill McClellan, was there in person to witness the entire debacle. As I described in an earlier post, Net Neutrality is one of ERA’s core government affairs initiatives, because keeping the Internet free and open is vital to everyone’s continued e-commerce success. With all this talk about repurposing infomercials and content on the Internet, how would you feel if Comcast decided your site was taking up too much bandwidth and they simply stopped allowing consumers access? They wouldn’t be that shameless, would they?
I can’t stress enough the amount of money, time and energy the telecos spend on Capitol Hill lobbying to take control of the Internet, dividing it into a two-tiered system. Are you concerned but don’t know what you can do to help? I encourage you to join ERA on May 20th on Capitol Hill for our annual Government Affairs Fly-In, where we will brief you on the issues and set you up with your elected representatives so that you can voice your concerns about the vitality of your business and its bottom line’s dependence on an open Internet.
Let’s face it, Washington is not known for being hip, but last night’s party held at Google’s D.C. office was very cool. They were celebrating the opening of their Government Affairs office and I was thrilled to be invited. U.S. Representatives, FCC Commissioners, business leaders and a sea of 30-somethings bent on improving the world sipped on “YouTubes” (a cocktail concoction) and munched on sushi, while Xbox games played on walls throughout the office draped with dramatic colors and distinctive furniture.
How nice it was to hear from Google’s president, Eric Schmidt, that Google understands the importance of working within the system to affect change. He was talking about Net Neutrality—a battle ERA members share with Google. It’s always a pleasure to hear a CEO who “gets it” and makes the commitment to be an active player.
However, perhaps the biggest thrill of the evening for me was meeting the “father” of the Internet—no not Al Gore, but the inventor himself —Vint Serf! I was pleasantly surprised by how gracious and humble he was in light of his tremendous contribution to society.
It was a great evening. As I headed to my car, I was heartened to feel the energy and excitement surround not the party itself, but rather the spirit of the industry. The future is indeed very bright.
My mother always told me that it was inappropriate to discuss religion and politics. I thus find it fascinating that when she’s not talking about the Pittsburgh Steelers, she’s usually discussing those two very topics. As a current resident of Washington, D.C., I’m beginning to see how crazy things are going to get here over the next year. With MySpace’s primary, the Iowa Caucus and the New Hampshire Primary all taking place in the past few days, I thought it may be the right time to throw my hat into the ring of one of the two unmentionable topics: politics.
Social media has become an increasingly important issue within each of the campaigns for the presidency. Howard Dean’s grass root Internet fundraising that raised eyebrows in ’04 is today an integral part of each candidate’s campaign. Just by browsing through their separate websites, I found a space on each page for citizens to get involved with the candidate on a social media level—whether it be through Facebook, MySpace, YouTube, Linkedin, Flickr, etc. But, as most blogs and pundits continue to discuss what the Internet’s impact on politics will be, I’d like to ask perhaps a much more important question: What will politics’ impact be on the Internet?
Net Neutrality is one of ERA’s most important advocacy issues on Capitol Hill. Preserving a free and open Internet, as opposed to a two-tiered system controlled by the telecoms, is vital to the Internet’s thriving e-commerce. If you don’t think it’s a big deal, perhaps you haven’t heard that Comcast was recently caught interfering with Internet traffic. Of the major candidates in both parties, only Democrat Barack Obama’s website tackles this very important issue. Under “Issues,” he has a section devoted entirely to technology, while other candidates make no mention. Of the Republican candidates, Mike Huckabee has shown promising signs of favoring Net Neutrality. Perhaps our fellow Americans in Iowa had electronic retailers in mind as they braved near-freezing temperatures to make Obama and Huckabee the victors. Where were you New Hampshire? Forget gay marriage and Iraq, your bottom line may be at stake depending on the outcome of this year’s election!
I’d ask for your thoughts, but I’m sure that you know better than to discuss politics…right?
Pat Cauley, eMedia editor, Electronic Retailer Magazine
Before the holidays, the FTC invited a small group of industry representatives to preview their tutorial for ways businesses can protect the personal information that they collect. Frankly, I didn’t look forward to attending what I thought would be yet another boring presentation on data security. Boy was I wrong! The FTC actually produced a video that even our industry would be proud of. It’s interactive, it’s fun, and it was developed with the intended audience in mind.
If you’re reading this blog, chances are that you already know how important it is for consumers to be able to view videos online. Online videos help sell products because they let consumers have a “virtual test drive” of a product before they buy it. These videos get consumers excited about new products and make them want to learn more about emerging trends. Today, the same is increasingly true of political candidates and issues. Long before votes are cast in November, millions of Americans will participate in the political process by watching videos on the Internet. According to a recent Pew poll, as many as a quarter of adults have already watched political videos online. That number is expected to grow. Perhaps the more exciting news is that the Internet appears to be getting more people involved and informed. The United States has historically had some of lowest voter turnout among developed democracies, and much of this apathy occurs when voters do not feel informed about the issues. It is difficult to “accidentally” read a newspaper or tune into the evening news, but it is quite easy to come across political information online by mistake. More than half of those who reported viewing political videos online said they did not go on the Internet for the purpose of learning about politics. That means the availability of videos online is helping to strengthen participation in the political process.
With Senator Barack Obama as the presumptive 2008 Democratic Presidential nominee, now is an interesting time to examine his policy positions on the Internet and the growing political influence of electronic retailing. Interestingly, Obama has received relatively little of his funding from the traditional fundraising bulwarks, telecom service providers. Senator Hillary Clinton raised the most money from telecom service providers, coming in with a little more than half-a- million dollars*. Even so, in a strong demonstration of the growing political power of the Internet industry, contributions by the Internet and software industry were higher for Clinton, Obama and McCain than each of their corresponding totals in the telecom services industry*. Senator Obama alone has received $2.7 million from the Internet and software industry*. These donations come from industry PACs, as well as from donations by employees and their families, and include contributions from software developers.
I admit it…I get my news the old fashioned way—reading the newspaper. Today was no different than any other, except I was struck by a very small blurb in the business section of The Washington Post. The chairman of the Senate Commerce Committee, Daniel K. Inouye (D-HI), has introduced a bill called, the “FTC Reauthorization Act of 2008,” that would double the FTC’s current budget over the next seven years! That’s right, if the bill passes, the FTC’s budget will grow from its current $244 million to $468 million by 2015.
I recently heard a statistic that 76 percent of consumers don’t trust advertising. Ouch, that’s gotta hurt. This means that your industry’s credibility is only slightly more viable than Hillary’s sinking odds at snagging the Democratic nomination.
Senator John Kerry is up in arms. And no, it has nothing to do with Clinton, Obama, McCain or even Iraq. Recently, Kerry wrote a 
Let’s face it, Washington is not known for being hip, but last night’s party held at Google’s D.C. office was very cool. They were celebrating the opening of their Government Affairs office and I was thrilled to be invited. U.S. Representatives, FCC Commissioners, business leaders and a sea of 30-somethings bent on improving the world sipped on “YouTubes” (a cocktail concoction) and munched on sushi, while Xbox games played on walls throughout the office draped with dramatic colors and distinctive furniture.
My mother always told me that it was inappropriate to discuss religion and politics. I thus find it fascinating that when she’s not talking about the Pittsburgh Steelers, she’s usually discussing those two very topics. As a current resident of Washington, D.C., I’m beginning to see how crazy things are going to get here over the next year. With MySpace’s primary, the Iowa Caucus and the New Hampshire Primary all taking place in the past few days, I thought it may be the right time to throw my hat into the ring of one of the two unmentionable topics: politics.
Before the holidays, the FTC invited a small group of industry representatives to preview their tutorial for ways businesses can protect the personal information that they collect. Frankly, I didn’t look forward to attending what I thought would be yet another boring presentation on data security. Boy was I wrong! The FTC actually produced a video that even our industry would be proud of. It’s interactive, it’s fun, and it was developed with the intended audience in mind.