ERA’s Public Relations Committee Chairman Jeff Meltzer interviewed on CNBC.
Posts Tagged ‘infomericals’
Death of a Salesman: CNBC Billy Mays Interview with Jeff Meltzer
Monday, June 29th, 2009
Obama, Billy Mays, ERA and a Chia Pet??
Thursday, April 2nd, 2009
After the Obamamercial, in which ERA so creatively defended our industry against McCain camp attacks, I seriously thought that was the end of Obama crossing hairs with the direct response gang. But, apparently I was mistaken.
Speaking of Washington, you’ve probably heard about the FTC’s proposed changes on endorsements and testimonials. Don’t miss your chance to do something about it and have your own Billy Mays/Obama-esque moment!
On the evening of April 20 and all day on the 21st, ERA will be hosting the Government Affairs Fly-In. In addition to two fantastic networking receptions, a keynote address by Senator Pryor, and detailed issue briefings, you will have the opportunity to really let lawmakers know about how this issue affects your business.
Pat Cauley is Electronic Retailer Magazine’s eMedia editor.
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