Don’t Think TV vs. Internet - Think Video
Friday, January 25th, 2008
Video is video is video. People are going to consume it on all sorts of devices. They’ll watch on their widescreen TVs, on their desktop computers, on their laptops, on their phone—but watch they will. Why? This text tells you what I think, but only a video really clues you in to how I feel.
You know better than most that people buy from people. If buyers can’t touch it and feel it, they want to watch somebody else touch it and feel it. They want to see how heavy it is, how luxurious it feels, how it looks on a chain. They want to hear—and see—people talking about it. And they can via video.
So think of every video you make as content for the website. Then pay attention to see who is interested enough in the product to watch. It’s surprising how useful that information can be for upselling, cross-selling, product improvement, product extension, and, well, don’t get me started.
I just wish you could see how excited I am about this!
Register for Wednesday’s LiveEdit Lab in Santa Monica where you can pick Jim’s brain in person!
Jim Sterne is president of Target Marketing and Chairman of the Web Analytics Association.
If so, I hope that you’ll join me for a day of discussion and debate at the Electronic Retailer LiveEdit Lab in Santa Monica, Calif. on January 30th.
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