Electronic Retailer’s February 2010 issue featuring the 2009 Direct to Consumer Marketer of the Year, Jenny Craig is available online now!
Posts Tagged ‘magazine’
February 2010 Issue Now Available Online!
Tuesday, February 16th, 2010
January 2010 Issue Now Available Online!
Friday, January 15th, 2010
Electronic Retailer’s January 2010 issue featuring Jeff Taylor (founder of Monster.com and CEO of Eons.com) is now available online. For more information on Jeff’s upcoming keynote address at the ERA Great Ideas Summit, click here.
Online Strategies September Issue Now Available!
Thursday, September 24th, 2009
Click here to read Online Strategies magazine’s September issue!
September ‘09 Issue Now Available Online!
Tuesday, September 8th, 2009
Electronic Retailer’s September ‘09 issue featuring Montel Williams is now available online! For more information about Motel’s upcoming keynote presentation at the ERA D2C Convention on Monday, Sept. 14, click here.
Online Strategies August Issue Now Available!
Monday, August 31st, 2009
Click here to read Online Strategies magazine’s August issue!
Online Strategies Magazine Launches New Site
Monday, July 6th, 2009
Electronic Retailer magazine’s sister publication, Online Strategies, has launched its own homepage. Check it out here!
Stand Out Commercials 2!
Monday, May 4th, 2009
Last month I wrote a post about recent commercials that I thought stood out creatively. I asked for reader input for suggestions of commercials you’ve liked. Below are two of the ads that you wanted to share.
Pat Cauley is Electronic Retailer magazine’s eMedia editor.
Attack of the Snuggies!
Thursday, January 15th, 2009
This product was a topic of discussion at my aunt’s house on Christmas morning. I believe my uncle said something along the lines of: “If someone wore that to a Steelers’ game, they’d be shot.†You too, may have recently been involved in a casual conversation about it. ERA member Allstar Marketing Group’s Snuggie has made a splash in both traditional and new media. Electronic Retailer’s Tom Dellner was recently quoted in a Time magazine article devoted entirely to the Snuggie and DRTV.
While “The Cult of Snuggie†YouTube video is pretty harmless, others don’t take it so lightly on the product.
This video withstanding, I’d tend to agree with Allstar’s CEO Scott Boilen as he was quoted in Time’s article saying, “Publicity is publicity. At least people are talking about it.â€
What do you make of the Snuggie phenomenon?
Pat Cauley is Electronic Retailer magazine’s eMedia editor.
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