Gen Y Has Tuned Out. Are You Prepared to Follow Us?
Tuesday, December 11th, 2007
Yes, the way we young folks consume our media has changed. On a recent Sunday evening with friends, I watched in awe as my MacBook became the center of attention in the room. “Press mute on the TV,” Steve said commandingly. It was only a matter of seconds before he had the YouTube homepage on the screen. He played songs and videos that he liked. He even played a sports-themed video on the site as we all ignored the actual live sporting event that played in the background on my television. Right as it seemed we were done with YouTube and ready to go back to the TV, next thing you know, my friend Melissa asked Steve if he was on Facebook or MySpace. Like everyone else in the room, he was a member of both.
Along with ignoring the sporting event, we were also ignoring the advertisements you paid such a dear price from your media budget. Are you happy with your return on investment? If my friends and I are anything like the norm, then media loyalty and viewing habits are rapidly shifting. Are you prepared to engage the Gen Y consumer on our turf?
-Pat Cauley, eMedia editor, Electronic Retailer Magazine
Attention Sports Fans: Click here to see the ESPN Century video we couldn’t keep our eyes off of
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