ROCHESTER, N.Y.—AsSeenOnTV.com has announced the death of its founder and CEO, Dan Fasano. Mr. Fasano passed away in Florida after a long battle with leukemia. Mr. Fasano was a pioneer in the direct response industry and created some of the most notable As Seen On TV concepts—including the website www.AsSeenOnTV.com and
As Seen On TV Direct. AsSeenOnTV.com President Mary Beth Fasano will ascend to the CEO position. She has been actively managing the company since Mr. Fasano became seriously ill last year. Ms. Fasano stated there would be no change in the operations of the company. She also announced that long-time corporate advisor and Rochester attorney Ron Axelrod will continue in his advisory position and that Frank Costanzo, former president of the company, has agreed to advise during this period.
In recent years, Dan has been a committed philanthropist to Hospice, The Leukemia Society, The National Bone Marrow Donor Program and the Moffitt Cancer Center. The Fasano family asks that memorials be made to Dan’s Foundation, www.MiracleOfLifeFoundation.org.
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