Posts Tagged ‘newspapers’

Craigslist’s Erotic Ad Conundrum

Thursday, April 30th, 2009

According to a recent article in Online Media Daily, Craigslist founder Craig Newmark said the site does not currently plan to discontinue its “erotic services” listings, despite renewed pressure from law enforcement authorities triggered by the recent “Craigslist murder.”

In an interview with ABC Nightline’s Martin Bashir, Newmark also said he disagreed that the site facilitates prostitution. “I wouldn’t put it that way; no, I disagree,” he responded when Bashir confronted him with ads that appear to be for prostitution and asked whether the site facilitates such activity.

Internet law experts say that legal action against Craigslist isn’t likely to get very far because Section 230 of the Communications Decency Act states that Web sites are immune from liability when users of the site violate state law.

What are your thoughts?

View Results

Loading ... Loading ...

Nickeled and Dimed: How Much Would You Pay for Your Online Newspaper?

Friday, February 13th, 2009

ricknew.jpg This week’s Time magazine cover story is about the death of the traditional ink and paper newspaper and the threat of its extinction/replacement by online versions that rely on a shaky, single advertising revenue stream. Written by former Time managing editor Walter Isaacson, it suggests that, like the migration from illegal downloading of music on Napster to the iTunes model where consumers willingly pay a small fee for content, that a similar model is imperative for the survival of professional journalism. Given the degree of competition and the sheer volume of content available from sources that include citizen journalists on the web, do you think this construct is viable?

As an avid user of Wikipedia, I’ve been among the thousands who have willingly contributed money to their cause. Why? Because, as a writer, I value it as a resource and I rely on it daily. It is also a not-for-profit enterprise and does not rely on advertising and I acknowledge that if avid users like me don’t donate, it can’t possibly survive without some other major funding source. So, in a way, their cause really feels like it is our cause. I can’t say I feel the same way about The New York Times, which just required a $250 million cash infusion from Mexican billionaire Carlos Slim Helu to stay afloat, but should I? With the sea change in generational media consumption habits, is it realistic to think that we can migrate away from a feeling of entitlement with regards to free and easy access to content to a model where we pay a nominal fee to access articles?

Sounds like a tall order to me, but what do you think?

Rick Petry is a freelance writer who specializes in direct marketing. He can be reached at rick.petry@me.com.

Newspaper Ad Revenue Falls: Is there Any Hope?

Friday, January 30th, 2009

koeppelpeter03.JPG The Newspaper Association of American (NAA) recently reported newspaper revenue fell almost two billion dollars in the third quarter 2008 – that’s down 18 percent. The loss includes both print and online revenue, also down for the second quarter.

Signs of a downward spiral
This loss is no big surprise given the newspaper industry has faced various long-term challenges. The floundering economy has only made things worse.

“No one should be surprised that the worse economic crisis since the Great Depression, with its downdraft in consumer confidence and spending having an immediate impact on advertising, is reflected in the latest data on newspaper advertising,” says John F. Sturm, president and CEO of the NAA.

Numbers don’t lie
The numbers do look grim. Total print ad revenue dropped from 19.26 percent to 8.2 billion. Online ad revenue fell 3 percent to 749.8 million dollars. National ad sales were down 18.4 percent, classifieds down 30.9 percent and retail fell 11.7 percent.

A glimmer of hope
Still, Sturm remains optimistic, especially with the newspaper industry’s online presence saying, “The expanding position of newspaper websites in the digital information space – a demonstration that our industry’s transition to models that serve the future is underway – delivering what tomorrow’s audiences want today.”

What do you think the future holds for the newspaper industry?

Peter Koeppel is president of Koeppel Direct Inc.

Print is Not Dead!

Friday, October 24th, 2008

patrickpic2.jpg Growing up I consistently had to write thank you notes to my grandparents whenever they would give me gifts or take me back-to-school shopping. My grandfather had a long career as a sports writer for a Pittsburgh newspaper, and he has always believed in the written word. That’s probably part of the reason I went to school for journalism and now work for a magazine. I like to actually hold magazines in my hands and flip through the pages, reading at my leisure. To this day, I still receive and respond to cards and letters from my grandmother.

Many will argue that the web is killing print, whether it’s the daily newspaper or a direct-mail piece. I don’t think that’s entirely the case. There is something uniquely different about receiving something in the postal mail, as opposed to e-mail. Even the mail I throw away holds my attention longer than a spam e-mail I delete. Admit it—you love receiving real mail from friends and family.

The recent New Zealand Post ad campaign speaks to this. These ads are so moving and memorable that they are also a testament to the fact that marketers can truly make powerful, human connections with people in only a minute’s time.

My grandfather actually once said that there’s nothing more respectful than a hand written letter. Whatever your thoughts are on the future of snail mail, these ads certainly demonstrate not only the unique quality of mail, but also the story-telling potential that exists for all creative ad campaigns.

Pat Cauley is Electronic Retailer magazine’s eMedia editor.