Electronic Retailer Blog

Allowing colleagues and co-workers to view your Facebook and MySpace page has been a conflict my friends and I have struggled with since graduating from college. Is it appropriate to allow your workplace access to your college pictures? And more importantly, will we be judged based upon these pictures? This argument has plagued my generation. When the following question came across our ASAE listserv, I couldn’t wait to see what other people thought. The original post was from a communications company looking to hire an assistant. While the employer was browsing applicants’ Facebook pages, they found “stuff that was disturbing and raises questions about the suitability for a couple of the candidates.” The employer wanted to know if it was appropriate to mention/question an applicant about his or her Facebook profile, and was “looking for tips on how to navigate this situation.” The listserv took off like rapid fire as my inbox proceeded to be inundated with opinions and tips from all over the map!

Some people felt the candidates should have cleaned up their Facebook page and that my generation is too open with social networking. One woman stated, “Bottom line: I think job seekers should be savvy enough to know their stuff is out there and self-censor, or not, as they feel is appropriate. A friend of mine de-activated her totally tame profile for a while during a federal hiring process, and I think that’s wise in this climate.” This really made me think: De-activate my profile over a frat party in college? Get real?!?!

The beauty of Facebook is being able to keep in touch with numerous people, as you can send messages, write on their wall, and even tag pictures of events you have participated in. In a day and age where time is valuable, it makes keeping in touch easy. I immediately knew there would be one person who could relate to me on this issue. “Pat you have to come in here. I can’t believe this,” I yelled to Pat Cauley, whose office is across the hall from mine. He was in shock too, “Do they even know how Facebook started?” he asked. “Obviously not, we have to set the record straight.” Pat and I collaborated and came up with this Listserv response, “I joined Facebook in the fall of 2004 as a college junior. At the time you needed an .edu e-mail address to even join the site, as it was an online social diary/interactive yearbook. As the place where we like to connect with and keep in touch with college and high school friends, this should not represent a young professional’s work ethic or ability. Imagine if your employment qualifications were based upon your pictures from Woodstock that suddenly surfaced online.” Again, my inbox was like rapid fire—e-mail, e-mail, e-mail, I couldn’t believe how many responses. Some responses agreed with my view while others didn’t. However, I found the most surprising post came from a CAE (certified association executive). He has hired two people in the past six to eight months and actually passed on dozens of applicants who had no findable Internet content. Why? He felt just because questionable behavior wasn’t on Facebook, doesn’t mean the applicant didn’t partake. He decided he knew more about those applicants who were engaged on the social web than those who weren’t.

So, I guess you are damned if you do and damned if you don’t? I welcome you to check out my page and let me know what you think. Or better yet, why doesn’t everyone relax and enjoy this humorous infomercial parody video of Facebook.

Katie White is ERA’s retailer relations manager.

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