At a time when attention is being shared among various media avenues, traditional television advertising has to try very hard to reach consumers. The writer’s strike certainly hasn’t helped their plight either. However, every year there’s one media television event where an advertiser is guaranteed to reach a huge audience. During the Super Bowl, consumers not only watch the commercials, but they watch them very closely. This year’s Super Bowl was the highest rated broadcast in the game’s history. But which ad made the biggest impression?

According to Media Post’s Search Insider, this year’s Super Bowl drew an estimated 97.5 million viewers and was the second most-watched TV program ever (next to the final episode of “MASH”). They found that 64 percent of Super Bowl advertisers included a website in their ad; however, just 12 percent of the ads actually called out the advertisers’ websites in the voiceover.

E-Trade Financial had the biggest impact on viewers, according to TiVo, which put together a list by using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

Are you surprised by TiVo’s findings regarding the E-Trade Financial ad? Which ad was your favorite?

And on a personal note, as a Pittsburgh Steelers’ fan, thank you to the New York Giants for ruining the Patriots’ perfect season!

Pat Cauley, eMedia Editor, Electronic Retailer Magazine

Bookmark It

Hide Sites