Posts Tagged ‘telebrands’

CNN Direct Response Segment

Friday, March 6th, 2009

Economic Downturn? Bring on the Infomercials!

Friday, January 30th, 2009

patrickpic1.jpg As the economic situation in the U.S. brews with uncertainty, infomercials have increasingly become the talk of the town in the media. As a resource, we’ve compiled a few of the more noteworthy articles below.

ShamWow! Wins CNBC.com’s “As Seen On TV” Tournament - CNBC

New Prime-Time Ads Act Now!
– Washington Post

Infomercials Find Their Way to Television’s Prime Time – New York Times

Additionally, enjoy this video segment featuring Telebrands Corporation’s A.J. Khubani.

Pat Cauley is Electronic Retailer magazine’s eMedia editor.

ERA Members in the Media

Thursday, November 13th, 2008

Direct response professionals are taking the mainstream media by storm, informing consumers about the cost saving benefits provided by DR and e-commerce in a shaky economy.

A.J. Khubani, president of CEO of Telebrands Corporation, visits “The View.” And no- there’s no politically charged conversations here!

Click here to watch as Michael Rubin, CEO of GSI Commerce, is interviewed on CNBC regarding the strength of e-commerce during the economic downturn.

Khubani on Obama Infomercial

Friday, August 29th, 2008

Telebrands’ AJ Khubani discusses Obama’s infomercial strategy on Fox News.

Do you think the use of an infomercial is a good move for a presidential candidate?